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10 Tips to Raise More Money by Mail

10 Tips to Raise More Money by Mail

by Krista Scarlett | Apr 25, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
How to Touch Donors Without Really Touching Them

How to Touch Donors Without Really Touching Them

by Troy Dean | Apr 22, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
25 Ways to Make Your Website Fundraise for You

25 Ways to Make Your Website Fundraise for You

by Troy Dean | Apr 21, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

25 Ways to Make Your Website Fundraise for You Kick Back and Let Your Website Do the Work First things first, why do great websites matter? 1. They give credibility to your cause — A polished, up-to-date, design driven space with compelling content makes your visitors...
7 Rules for Designing Effective Fundraising Letters

7 Rules for Designing Effective Fundraising Letters

by Krista Scarlett | Apr 14, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
7 Rules for Writing Effective Fundraising Letters

7 Rules for Writing Effective Fundraising Letters

by Krista Scarlett | Mar 30, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
How to Capture Your Donor’s Attention in 8 Words

How to Capture Your Donor’s Attention in 8 Words

by Krista Scarlett | May 6, 2015 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

How to Capture Your Donor’s Attention in 8 Words That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting,...
How to Capture Your Donor’s Attention in 8 Words

Integrated Multichannel Marketing

by Krista Scarlett | Dec 22, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

Integrated Multichannel Marketing Give Your Supporters Something to Respond to If you’re a fundraising professional who’s looking for new donors, better retention rates, and strong revenue growth (really, what self-respecting development officer isn’t these days?),...
3 Steps for Fundraising Sabotage

3 Steps for Fundraising Sabotage

by Kelly Brooks | Aug 29, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

3 Steps for Fundraising Sabotage When You’re Comfortable, You’re Not Growing Some healthcare fundraising teams shoot for the stars – and occasionally, they actually reach them. These high-performers (those with the top 25% of production returns) have a few...
Are You Giving Your Donors a Bumpy Ride?

Are You Giving Your Donors a Bumpy Ride?

by Krista Scarlett | Aug 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

Are You Giving Your Donors a Bumpy Ride? Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly...
Rethinking Charitable Giving

Rethinking Charitable Giving

by Krista Scarlett | May 7, 2014 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising

Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
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