by Kristin Hundley | Apr 23, 2019 | Associations, Blog, Education Marketing, Featured, Nonprofit & Fundraising, Trade Shows
Keep Learning! It’s Good For Your Career Why Membership in an Industry-Specific Association Is Beneficial to Your Career Knowledge is power. Membership-based organizations have a purpose of educating and connecting people within a certain industry or mission....
by Krista Scarlett | Nov 19, 2018 | Blog, Culture of Good, Featured, Fundraising, Nonprofit & Fundraising
#GivingTuesday: Where Should You Donate? Join Us for a Global Day of Giving on Nov. 27 Celebrated every Tuesday after Thanksgiving (in the U.S.), #GivingTuesday kicks off the charitable season when folks are focused on giving gifts (to both loved ones for the holidays...
by Krista Scarlett | Aug 6, 2018 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Turn Your Donors Into Your Fundraising Cheerleaders Gooooooo Team, Go! Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
by Krista Scarlett | Dec 23, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
4 Things We Learned at INBOUND 2016 Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the...
by Troy Dean | Oct 19, 2016 | Blog, Nonprofit & Fundraising
Fundraising & Marketing Departments—You Need Each Other The Challenge, The Problem, The Solution Over the last 10 years, I’ve worked with a handful of nonprofits and healthcare systems on a variety of fundraising and marketing initiatives. One of the things I’ve...
by Troy Dean | Aug 5, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Use Predictive Analytics to Improve ROI? Predict Consumer Behavior, Say What? What if I told you – you could understand your customers so well you could predict their behavior? Predictive analytics help businesses attract, retain, and grow their customer base...
by Troy Dean | Jul 6, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Your Brand’s Health Matters, Too How to Keep Your Brand Healthy Wellness check-ups are an important part of your overall health. They help you find and solve health issues before they arise or become too big to handle. But, did you know the same goes for your...
by Troy Dean | Jun 28, 2016 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Capital Campaigns That Work 10 Steps to Capital Campaign Success Imagine with me for a second that your nonprofit has grown exponentially. You have no more room in your building to fit your staff. Heck, the cleaning closet has been turned into an office. You know what...
by Krista Scarlett | Jun 28, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
by Troy Dean | Jun 28, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Do Your Metrics Make the Cut? When is Fundraising Successful? And, how does it increase ROI? Our answer is data analytics. Integrating the right metrics into your fundraising campaign will help you set attainable and measurable goals to evaluate what’s working and... 