by Krista Scarlett | Aug 6, 2018 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Turn Your Donors Into Your Fundraising Cheerleaders Gooooooo Team, Go! Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
by Krista Scarlett | Jul 11, 2018 | Account Management, Blog, Branding
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
by Krista Scarlett | Jul 5, 2018 | Blog, Branding
Start with Why Inspire Action—Take Your Why from Concept to Creation Authenticity is a major part of what makes a brand approachable. In the competition for sales and donations, it’s the organizations that relate an authentic brand that cross the finish line first....
by Krista Scarlett | May 3, 2018 | Blog, Featured, Graphcom News
We Won a Hermes Platinum Award for PHFA’s Annual Report! Award-winning design? Yeah, we’ve got it. The Association of Marketing and Communications Professionals (AMCP) presented Graphcom with a Platinum Hermes Creative Award for our design work on the...
by Krista Scarlett | Mar 12, 2018 | Blog, Graphic Design
The Rainbow Connection Perception is everything—color matters, especially in marketing. From the moment we see a logo, ad, billboard, or sign we instantly make assumptions about that product or company and how we feel about it. What’s often the driving force behind...
by Krista Scarlett | Feb 8, 2018 | Blog, Healthcare Marketing
Avoid These Healthcare Marketing Mistakes Oops! Are You Sabotaging Your Marketing Efforts Without Even Knowing It? We’ve been around the block a time or two in our 30-plus years. We’ve helped countless healthcare organizations create meaningful, engaging...
by Krista Scarlett | Jan 8, 2018 | Blog, Printing & Mailing
United States Postal Service Announces New Prices How much will postage cost you in 2018? Effective on Jan. 21, 2018, the United States Postal Service (USPS) will increase all postage rates for mailing and shipping. So, what does this mean for your business? Take a...
by Krista Scarlett | Oct 10, 2017 | Blog, Branding
5 Steps to Marketing Success Repeatable Process, Unrivaled Results—It’s How We Roll Providing a great product with stellar customer service is just the first step to winning and keeping customers. You also need to showcase your brand’s personality, with...
by Krista Scarlett | Aug 24, 2017 | Blog, Healthcare Marketing
How to Improve Population Health Management Results Increase Engagement and Boost ROI Member engagement is a vital tool for health plans and providers like yours to improve the health quality of your members and patients. Strategic member engagement allows you to...
by Krista Scarlett | Jul 11, 2017 | Account Management, Blog, Branding
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...