by Troy Dean | Jun 7, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
New Tactics for Old Boards What Makes an Effective Board? Boards are great. We love them. They’re experts in their respective industries, help develop strategies, hold the organization accountable, and keep the organization financially stable. But, truly effective...
by Krista Scarlett | May 2, 2016 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How Safe is Your Data? Avoid the Breach Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute? There’s only one way to avoid the breach—ensure all your...
by Krista Scarlett | May 2, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Spend $1, Earn $4 Fundraising Strategies That Really Work An affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care to terminally ill patients and their families. Carroll Hospice was seeking a new marketing firm to...
by Krista Scarlett | Apr 25, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
by Troy Dean | Apr 22, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
by Troy Dean | Apr 21, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
25 Ways to Make Your Website Fundraise for You Kick Back and Let Your Website Do the Work First things first, why do great websites matter? 1. They give credibility to your cause — A polished, up-to-date, design driven space with compelling content makes your visitors...
by Troy Dean | Apr 14, 2016 | Blog, Nonprofit & Fundraising
Is Your Donation Portal Responsive? You Got This, Right? Online donation has exploded in the last five years. But did you know that 51% of people who visit your website are on their phone? If your donation portal isn’t responsive for desktop, tablet, and mobile...
by Krista Scarlett | Apr 14, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
by Troy Dean | Apr 11, 2016 | Blog, Content Marketing
How to Capture Women’s Attention on Social Media Who Run the World? Girls! Did you know that 72% of all charitable contributions are made by individuals? Or that 64% of all donations are made by women? Luckily for fundraisers, the vast majority of these same...
by Krista Scarlett | Mar 30, 2016 | Blog, Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
