by Krista Scarlett | Oct 27, 2023 | Blog, Company Culture, Graphcom News
How to Increase Open and Click-Through Rates for Alumni E-Newsletters Lights, Camera, Engagement! Have you ever sent out an alumni e-newsletter with enthusiasm, only to be met with underwhelming click-through rates? Grabbing the attention of your alumni is a bit like...
by Krista Scarlett | Oct 11, 2023 | Blog, Company Culture, Graphcom News, Signage
We’re on the Move! Exciting Developments Are Taking Place at Graphcom Graphcom is on the move, and it’s all about progress, efficiency, and a brighter future for our team, clients, and partners! We recently acquired a multi-building property on Silo Road...
by Krista Scarlett | Sep 26, 2023 | Blog, Healthcare Marketing, Nonprofit & Fundraising, Printing & Mailing
Save Big on Postage in 2024! Find Out If You Qualify for This Special USPS Postage Discount The United States Postal Service (USPS) is rolling out a fantastic opportunity for high-volume mailers to save big on postage in 2024. If you mailed more than 1 million pieces...
by Christie Wisniewski | Jul 5, 2023 | Blog, Digital Marketing, Featured, Marketing Advice, SEO
White Hat vs. Black Hat SEO: What’s the Difference? Take an Ethical Approach to SEO Have you visited a webpage and realized that it uses a ton of keywords related to your search, but the information has no value? This is a common trait of black hat SEO, a deceptive...
by Christie Wisniewski | May 2, 2022 | Blog, Graphic Design, Industry News, Printing & Mailing
Adobe No Longer Supporting Type 1 Fonts in 2023 How to Prepare for the End of Type 1 Fonts We said goodbye to Adobe Flash Player at the end of 2020, and now another change is on the horizon. In January 2023, Adobe will discontinue Type 1 fonts. You’ll no longer be... by Christie Wisniewski | Apr 19, 2022 | Blog, Content Marketing, Digital Marketing, SEO, Web Design
Supply Chain Delays and Shortages Navigating and Understanding the Paper Shortage From toilet paper to computer chips, the pandemic has caused many product shortages across the globe. One of the latest shortages beginning to impact everyday life is paper—an integral...
by Brent Hackman | Feb 23, 2022 | Blog, Digital Marketing, SEO, Web Design
A Beginner’s Guide to WordPress What is WordPress? WordPress is a free, open-source content management system (CMS) that is built with PHP. It’s the most widely-used CMS, powering over 40% of all websites on the internet. WordPress comes with a library of...
by Brent Hackman | Feb 22, 2022 | Blog, Web Design
Website Environment Vocabulary An Analogy for the Ages Are you overwhelmed by terminologies when editing or updating your website? We get it—you probably hear developers and digital marketers tossing terms like “CMS,” “SSL certificates,” and...
by Christie Wisniewski | Feb 17, 2022 | Blog, Digital Marketing, Marketing Advice, Video Marketing
Conducting and Filming Remote Interviews Tips for Successful Remote Interviewing Thanks to ever-evolving technology, remote interviews are becoming a popular option for marketing and content creation. Not only do they allow your subject to speak from the comfort of...
by Brent Hackman | Jan 7, 2022 | Blog, Content Marketing, Digital Marketing, SEO, Web Design
Website Best Practices Quick Tips for Creating Effective Websites and Web Pages in 2022 If your website isn’t performing the way it should, you may need to reevaluate your web practices. Is your layout user-friendly? Do pages load slowly? Are your call to... 