by Krista Scarlett | Mar 12, 2018 | Blog, Graphic Design
The Rainbow Connection Perception is everything—color matters, especially in marketing. From the moment we see a logo, ad, billboard, or sign we instantly make assumptions about that product or company and how we feel about it. What’s often the driving force behind...
by Krista Scarlett | Mar 5, 2018 | Blog, Fundraising
10 Secrets for a Successful Employee Giving Campaign Invest in Your Employees and They’ll Invest in Your Organization Employee giving campaigns are a crucial part of many organizations’ fundraising goals—they mobilize philanthropic efforts from the inside out (because...
by Krista Scarlett | Feb 8, 2018 | Blog, Healthcare Marketing
Avoid These Healthcare Marketing Mistakes Oops! Are You Sabotaging Your Marketing Efforts Without Even Knowing It? We’ve been around the block a time or two in our 30-plus years. We’ve helped countless healthcare organizations create meaningful, engaging...
by Krista Scarlett | Jan 8, 2018 | Blog, Printing & Mailing
United States Postal Service Announces New Prices How much will postage cost you in 2018? Effective on Jan. 21, 2018, the United States Postal Service (USPS) will increase all postage rates for mailing and shipping. So, what does this mean for your business? Take a...
by Krista Scarlett | Nov 17, 2017 | Blog, Fundraising, Healthcare Marketing
How to Create a Compelling Case for Support Make Your Prospects an Offer They Can’t Refuse Your case for support (also referred to as a “case statement”) is one of the most important tools in your fundraising toolbox. Think of your case for support as the center...
by Krista Scarlett | Nov 10, 2017 | Blog, Graphcom News, Signage
Graphcom Unveils New Mount Airy Welcome Monument Sign All Signs Point to Graphcom The Town of Mount Airy recently held an unveiling ceremony for the new Mount Airy welcome monument sign, which was created by Graphcom. The 88-inch tall, 160-inch wide sign was unveiled...
by Krista Scarlett | Oct 10, 2017 | Blog, Branding
5 Steps to Marketing Success Repeatable Process, Unrivaled Results—It’s How We Roll Providing a great product with stellar customer service is just the first step to winning and keeping customers. You also need to showcase your brand’s personality, with...
by Krista Scarlett | Oct 2, 2017 | Blog, Uncategorized
Graphcom Announces a New Organizational Structure Strengthening Processes and Workflows, and Serving Clients More Efficiently and EffectivelyGraphcom is excited to announce Mike Beatty, estimating and planning manager, is moving into a new role as the interim director...
by Krista Scarlett | Sep 19, 2017 | Blog, Content Marketing
What Inbound Marketing Can Do For You Attract, Convert, Close, Delight As the world of marketing progresses even further into the digital world, inbound marketing is quickly becoming the go-to approach to reach target audiences. Inbound Marketing In a Nutshell Inbound...
by Krista Scarlett | Aug 24, 2017 | Blog, Healthcare Marketing
How to Improve Population Health Management Results Increase Engagement and Boost ROI Member engagement is a vital tool for health plans and providers like yours to improve the health quality of your members and patients. Strategic member engagement allows you to... 
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