by Krista Scarlett | Jun 28, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting. With organizations competing for the same donor dollar,...
by Krista Scarlett | Jun 28, 2016 | Awards & News
Don’t Wait, Start Now Many professionals use the time between Christmas and the new year to reflect on the last 12 months and prepare for the upcoming year. But, why wait until then? A gradual reflection and planning process is more manageable and far more...
by Krista Scarlett | May 2, 2016 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Avoid the Breach Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute? There’s only one way to avoid the breach—ensure all your communications are HIPAA and HITECH...
by Krista Scarlett | May 2, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Fundraising Strategies That Really WorkAn affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care to terminally ill patients and their families.Carroll Hospice was seeking a new marketing firm to write, design,...
by Krista Scarlett | Apr 25, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers 60-80% of total fundraising revenue,...
by Krista Scarlett | Apr 14, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get noticed and get opened, then entice people to read...
by Krista Scarlett | Mar 30, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Write Something Worth ReadingAn effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by supporting a worthy, charitable cause, and invites the...
by Krista Scarlett | Aug 21, 2015 | Awards & News
New VP on the Block Graphcom is thrilled to announce the recent promotions of Troy Dean as vice president of creative services and Kelly Brooks as creative director. Troy was appointed vice president of creative earlier after having founded Graphcom’s creative...
by Krista Scarlett | Jun 26, 2015 | Content Marketing
That Darn Google Machine Last month, Google dropped a bomb on your brand when it changed its mobile search algorithm. Now, mobile-friendly websites rank higher in Google’s mobile search results, nudging procrastinators everywhere to finally get mobile. Fortunately, if...
by Krista Scarlett | Jun 10, 2015 | Content Marketing
Get Your Head in the Game According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and answering emails. Is your company getting the best bang for your email...
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