by Krista Scarlett | Oct 2, 2017 | Uncategorized
Graphcom Announces a New Organizational Structure Strengthening Processes and Workflows, and Serving Clients More Efficiently and EffectivelyGraphcom is excited to announce Mike Beatty, estimating and planning manager, is moving into a new role as the interim director...
by Krista Scarlett | Sep 19, 2017 | Content Marketing, inbound marketing
What Inbound Marketing Can Do For You Attract, Convert, Close, Delight As the world of marketing progresses even further into the digital world, inbound marketing is quickly becoming the go-to approach to reach target audiences. Inbound Marketing In a Nutshell...
by Krista Scarlett | Aug 24, 2017 | Healthcare Marketing
How to Improve Population Health Management Results Increase Engagement and Boost ROI Member engagement is a vital tool for health plans and providers like yours to improve the health quality of your members and patients. Strategic member engagement allows you to...
by Krista Scarlett | Aug 2, 2017 | SEM
10 Tips to Maximize Your Google AdWords Campaign Google AdWords can be a fantastic avenue for online lead generation… But it can also be a difficult road to navigate if you don’t understand the complexities of the platform. The ability to tweak and change almost...
by Krista Scarlett | Jul 11, 2017 | SEO
3 SEO Tools That Will Rock Your World Search Engine Optimization (SEO) is a never-ending online turf war, and that’s putting it mildly. Regardless of size or industry, any business with a website plays a part in the online battle for search engine results page (SERPS)...
by Krista Scarlett | Feb 16, 2017 | Content Marketing, Social Media Marketing
How to Step Up Your Facebook Marketing Game In 2017 Want to Rock Your Social Media Content This Year? Before you put the finishing touches on your social media plan for the year, you should understand the popular trends of 2017 for Facebook. Here are a few popular...
by Krista Scarlett | Dec 23, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
4 Things We Learned at INBOUND 2016 Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the...
by Krista Scarlett | Sep 8, 2016 | Awards & News
Graphcom Acquires Gettysburg Banners Company We Have Big News! We’re pleased to announce that we’ve expanded our capabilities and acquired Gettysburg company (and current Graphcom client) McIlhenny Banners. With this acquisition, we’ll continue the...
by Krista Scarlett | Jun 28, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Maximize Your Direct Mail Return with Variable Data Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting....
by Krista Scarlett | Jun 28, 2016 | Awards & News
Prepare Yourself, Personally & Professionally, for 2017 Don’t Wait, Start Now Many professionals use the time between Christmas and the new year to reflect on the last 12 months and prepare for the upcoming year. But, why wait until then? A gradual...
