by Krista Scarlett | Sep 19, 2017 | Content Marketing, inbound marketing
Attract, Convert, Close, Delight As the world of marketing progresses even further into the digital world, inbound marketing is quickly becoming the go-to approach to reach target audiences. Inbound Marketing In a Nutshell Inbound marketing attracts new leads...
by Krista Scarlett | Aug 24, 2017 | Healthcare Marketing
Increase Engagement and Boost ROI Member engagement is a vital tool for health plans and providers like yours to improve the health quality of your members and patients. Strategic member engagement allows you to improve patient engagement, improve communication across...
by Krista Scarlett | Aug 2, 2017 | SEM
Google AdWords can be a fantastic avenue for online lead generation… But it can also be a difficult road to navigate if you don’t understand the complexities of the platform. The ability to tweak and change almost everything about your ads, keywords, and budget makes...
by Krista Scarlett | Jul 11, 2017 | SEO
Search Engine Optimization (SEO) is a never-ending online turf war, and that’s putting it mildly. Regardless of size or industry, any business with a website plays a part in the online battle for search engine results page (SERPS) glory. It’s a game of keyword- and...
by Krista Scarlett | Feb 16, 2017 | Content Marketing, Social Media Marketing
Want to Rock Your Social Media Content This Year? Before you put the finishing touches on your social media plan for the year, you should understand the popular trends of 2017 for Facebook. Here are a few popular Facebook marketing trends to capture your audience’s...
by Krista Scarlett | Dec 23, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Today’s Consumers are More Educated Than Ever The average consumer will have visited a company’s website and social media accounts well before purchasing a product or service. As a direct result of this shift in the buying process, businesses have begun to...
by Krista Scarlett | Sep 8, 2016 | Awards & News
We Have Big News! We’re pleased to announce that we’ve expanded our capabilities and acquired Gettysburg company (and current Graphcom client) McIlhenny Banners. With this acquisition, we’ll continue the same tradition of excellent service and deep...
by Krista Scarlett | Jun 28, 2016 | Content Marketing, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Yeah, This is a Big Deal Did you know that direct mail still remains a vital tool for effective fundraising campaigns? Print, as a communication channel, is effective because it’s durable, tangible, and inviting. With organizations competing for the same donor dollar,...
by Krista Scarlett | Jun 28, 2016 | Awards & News
Don’t Wait, Start Now Many professionals use the time between Christmas and the new year to reflect on the last 12 months and prepare for the upcoming year. But, why wait until then? A gradual reflection and planning process is more manageable and far more...
by Krista Scarlett | May 2, 2016 | Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Avoid the Breach Did you know that the average healthcare organization loses $1,195,135 each year due to HIPAA data breaches, according to a study by Ponemon Institute? There’s only one way to avoid the breach—ensure all your communications are HIPAA and HITECH...
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