by Krista Scarlett | Jan 13, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Fundraising Rah! Rah! Rah! Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
by Kelly Brooks | Jan 13, 2014 | Blog, Healthcare Marketing, Nonprofit & Fundraising
Get Your Share of the $9 Billion Pie Yep, you read that correctly. Nine billion dollars. That’s how much U.S. healthcare institutions raised in FY 2012—and you, too, can get a big piece of that scrumptious, mouth-watering, research-supporting, clinic-funding,...
by Kelly Brooks | Jan 9, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why They Give (Part 2) Part 2 Want to understand the science of charitable giving? Start with Why They Give (Part 1), then keep reading to learn what giving behaviors economist John List has discovered after 15 years of charitable giving research. Get a stampede...
by Kelly Brooks | Jan 9, 2014 | Blog, Education Marketing, Healthcare Marketing, Nonprofit & Fundraising
Why They Give (Part 1) Part 1 As development professionals, we think we know why people give. But even years of experience, logical deduction, and general impressions can’t tell us the cold, hard truth. In an industry run on “best practices,” we need to ask ourselves:...
by Krista Scarlett | Nov 8, 2013 | Awards & News, Blog
Graphcom Awarded Silver Davey for PHFA Annual Report Graphcom recently garnered a 2013 Silver Davey Award for creative design of the Pennsylvania Housing Finance Agency (PHFA) 2012 Annual Report “Looking Back, Moving Forward.” The annual report was one of nearly 4,000...
by Krista Scarlett | Nov 8, 2013 | Awards & News, Blog
Graphcom Achieves G7 Process Control Master Designation Graphcom, Inc. has achieved a G7 Process Control (G7PC) Master designation from IDEAlliance (International Digital Enterprise Alliance) making the firm one of 13 printers in the nation holding the distinction....
by Krista Scarlett | Oct 10, 2013 | Awards & News, Blog
Graphcom Creative Hires Copywriter/Editor Kelly Brooks has joined Graphcom Creative as a copywriter and managing editor of Frederick Gorilla magazine. “When we were looking for a writer/editor to add to our creative team, we knew we wanted someone who had...
by Krista Scarlett | Jun 4, 2013 | Awards & News, Blog
Graphcom Hires Financial Officer David Campbell joins finance team of Gettysburg-based marketing firm Graphcom, Inc.,is happy to announce that David Campbell has joined the company as Chief Financial Officer. Campbell comes to Graphcom with more than 10 years of...
by Krista Scarlett | May 9, 2013 | Awards & News, Blog
Graphcom Wins Gold Hermes Creative Award for PHFA Annual Report Graphcom Creative was awarded a gold Hermes Creative Award for our work on the Pennsylvania Housing Finance Agency (PHFA) 2012 Annual Report, Looking Back, Moving Forward. The piece was designed by...
by Krista Scarlett | May 9, 2013 | Awards & News, Blog
Graphcom Creative Hires Marketing Director Graphcom, Inc., is pleased to announce that Jennifer Gerlock has joined the organization as marketing director. Gerlock comes to Graphcom with more than 17 years of experience in public relations, marketing, event planning...