Rethinking Charitable Giving
Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
Graphcom Earns 6 Hermes Creative Awards
Graphcom Earns 6 Hermes Creative Awards Graphcom has been awarded six 2014 Hermes Creative Awards for original and innovative marketing and creative design. Judges score each entry on a scale of 0 to 100, and those that score more than 90 points are Platinum Winners.... Crafting Your Annual Development Plan, Part 1
Crafting Your Annual Development Plan, Part 1 First, notice that the title of this blog post isn’t “Crafting Your Annual Fundraising Plan.” Why? Because when you’re fundraising for a campaign or project, there’s a “buy and sell” mentality that goes along with it. Your...
What Makes You Open That Envelope?
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope? The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk mail.”...
Graphcom Creative Names New Writer & Editor
Graphcom Creative Names New Writer & Editor Graphcom Creative is happy to announce that Krista Scarlett has joined its staff as writer and editor. In her new role, she will be responsible for marketing copywriting and editing for our clients and for internal...
Graphcom Recognized for Excellence in Healthcare Marketing
Graphcom Recognized for Excellence in Healthcare Marketing The Maryland Society for Healthcare Strategy and Market Development (MSHSMD) recently awarded Graphcom with an Alfred Knight Award of Excellence at its 2014 luncheon held April 4 in Columbia, Maryland....
And the Winners Are…
And the Winners Are… We held our breath in bated anticipation. After all, this was our first rodeo. Last week, our marketing pros attended the Maryland Society for Healthcare Strategy and Market Development’s (MSHSMD for short) annual Alfred Knight Marketing...
NO: It’s Not a Dirty Word
NO: It’s Not a Dirty Word It’s Not a Dirty Word “No, I can’t do that for you.” “No, I don’t have the time.” “No, I’m not really interested.” In a fundraising context, “no” can strike right at the heart of any development professional. Unfortunately, myths about what...