by Krista Scarlett | Sep 19, 2017 | Blog, Content Marketing
What Inbound Marketing Can Do For You Attract, Convert, Close, Delight As the world of marketing progresses even further into the digital world, inbound marketing is quickly becoming the go-to approach to reach target audiences. Inbound Marketing In a Nutshell Inbound...
by Krista Scarlett | Aug 24, 2017 | Blog, Healthcare Marketing
How to Improve Population Health Management Results Increase Engagement and Boost ROI Member engagement is a vital tool for health plans and providers like yours to improve the health quality of your members and patients. Strategic member engagement allows you to...
by Krista Scarlett | Aug 2, 2017 | Blog, Uncategorized
10 Tips to Maximize Your Google AdWords Campaign Google AdWords can be a fantastic avenue for online lead generation… But it can also be a difficult road to navigate if you don’t understand the complexities of the platform. The ability to tweak and change almost...
by Krista Scarlett | Jul 11, 2017 | Blog, SEO
3 SEO Tools That Will Rock Your World Search Engine Optimization (SEO) is a never-ending online turf war, and that’s putting it mildly. Regardless of size or industry, any business with a website plays a part in the online battle for search engine results page (SERPS)...
by Krista Scarlett | Jul 11, 2017 | Account Management, Blog, Branding
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
by Krista Scarlett | Jun 21, 2017 | Blog, Company Culture
Creating a Company Culture that Captivates You Are Who You Hire Building a strong company culture is hard. It takes the right mix of people, from upper-level management to your lowest-level employees. Every employee has to feel like they’re a part of the team that’s...
by Krista Scarlett | Jun 2, 2017 | Account Management, Blog
10 Tips For Owning the Room At Your Next Meeting Ready to Impress At Your Next Meeting? You’re getting ready for a big meeting with a client or prospective donor, and you want them to feel like you’re the only choice for them. You need to ooze confidence and sell...
by Krista Scarlett | May 22, 2017 | Blog, Video Marketing
The Power of Video Marketing in 2017 It’s a No-Brainer—Video Should Be Part of Your Next Marketing Campaign I don’t know if you’ve noticed, but video is everywhere. It’s emerged as an effective way to grab people’s attention and get them to engage with your content....
by Krista Scarlett | May 9, 2017 | Blog, Graphic Design
Get a Behind-the-Scenes Look at Graphcom’s Graphic Design Team A Q&A with Graphcom Art Director Jessica Dean When Art Director Jessica Dean started working at Graphcom in 2009, the Creative division was nothing like it is today. With only three people working in...
by Krista Scarlett | Apr 12, 2017 | Account Management, Blog
What Does an Account Manager Do? A Q&A with Graphcom’s Account Management Maven Jenny Yingling You hear the term “account manager” all the time (and, if you’re a Graphcom client, maybe you’ve even worked with one), but what does an account manager...
