by Krista Scarlett | Dec 7, 2018 | Uncategorized
Inspire Audiences as a Thought Leader White Paper 3.1 How to Position Your Organization as an Opinion Leader within Your Industry What Is Thought Leadership? A thought leader is a go-to source, an authority on ideas, an industry expert, and a respected presence....
by Krista Scarlett | Dec 7, 2018 | Uncategorized
Engage Members with Incentives Programs White Paper 1.4 Consider These Incentives Program Tactics for Your Healthcare Population Why Is an Incentives Program Important? Incentives are a way to encourage consumers to increase their engagement in making healthy...
by Krista Scarlett | Dec 7, 2018 | Uncategorized
Implement and Measure SMS Marketing White Paper 1.9 How Health Plans Can Boost Member Engagement with SMS Marketing Campaigns Where to Begin When preparing to launch an SMS marketing campaign, health plans should first perform an audit of existing marketing campaigns...
by Krista Scarlett | Nov 30, 2018 | Pillar-Healthcare
A Strategic Case for Support Case Study 1.13 How MedStar Washington Hospital Center and MedStar Heart Institute Tugged at Their Readers’ Heartstrings It knows neither race nor gender, but each year, it kills a higher proportion of residents in D.C. than in any...
by Krista Scarlett | Nov 30, 2018 | Pillar-Nonprofit
Renewed Visions: Adams County Library System’s Brand Transformation Journey Case Study 1.7 Adams County Library System Modernizes, Prepares for Fundraising with New Branding The Adams County Library System serves approximately 91,000 residents through six...
by Krista Scarlett | Nov 30, 2018 | Pillar-For Profit
Boldly Rebranded Property Signage With A Quick Turnaround Case Study 1.4 Ross Management Services Nails Rebranded Signage & Quick Turnaround Ross Management Services (RMS), a subsidiary of Ross Companies, provides high-level property management services to the...
by Brent Hackman | Nov 28, 2018 | Uncategorized
Secure, HIPAA-Compliant Email Marketing White Paper 2.1 Boost Member Engagement with HIPAA-Compliant Email Marketing Why is Email Marketing Important for Member Engagement? As the healthcare landscape continues to evolve, many health plans and providers are looking...
by Jessica Dean | Nov 27, 2018 | Pillar-Healthcare
A High-Grossing Campaign Case Study 1.9 Albert Einstein Society Achieves Top Fundraising Year with New Brand & Campaign Einstein Healthcare Network is a private, not-for-profit organization consisting of several major hospitals and outpatient centers in the...
by Jessica Dean | Nov 27, 2018 | Pillar-Education
Larger-Than-Life Environmental Graphics Case Study 1.2 Gettysburg College Wows Visitors and Celebrates Student-Athletes with National Championship Display Gettysburg College is a private, four-year liberal arts college in Gettysburg, Pa. Since its founding in 1832,...
