Engage Members with Incentives Programs

Engage Members with Incentives Programs

Engage Members with Incentives Programs White Paper 1.4 Consider These Incentives Program Tactics for Your Healthcare Population Why Is an Incentives Program Important? Incentives are a way to encourage consumers to increase their engagement in making healthy...
Implement and Measure SMS Marketing

Implement and Measure SMS Marketing

Implement and Measure SMS Marketing White Paper 1.9 How Health Plans Can Boost Member Engagement with SMS Marketing Campaigns Where to Begin When preparing to launch an SMS marketing campaign, health plans should first perform an audit of existing marketing campaigns...
A Strategic Case for Support

A Strategic Case for Support

A Strategic Case for Support Case Study 1.13 How MedStar Washington Hospital Center and MedStar Heart Institute Tugged at Their Readers’ Heartstrings It knows neither race nor gender, but each year, it kills a higher proportion of residents in D.C. than in any...
A Synergistic Marketing Campaign

A Synergistic Marketing Campaign

A Synergistic Marketing Campaign Case Study 1.12 How Heartly House Executed a Flawless Fundraising Event Domestic violence, sexual assault, and child abuse can turn lives upside down in an instant, but one Frederick County, Md., resource—Heartly House—exists to offer...
Secure, HIPAA-Compliant Email Marketing

Secure, HIPAA-Compliant Email Marketing

Secure, HIPAA-Compliant Email Marketing White Paper 2.1 Boost Member Engagement with HIPAA-Compliant Email Marketing Why is Email Marketing Important for Member Engagement? As the healthcare landscape continues to evolve, many health plans and providers are looking...
Larger-Than-Life Environmental Graphics

Larger-Than-Life Environmental Graphics

Larger-Than-Life Environmental Graphics Case Study 1.2 Gettysburg College Wows Visitors and Celebrates Student-Athletes with National Championship Display Gettysburg College is a private, four-year liberal arts college in Gettysburg, Pa. Since its founding in 1832,...