PHFA Annual Report

PHFA Annual Report

In order to make the Commonwealth of Pennsylvania a better place to live while fostering community and economic development, the Pennsylvania Housing Finance Agency (PHFA) provides the capital for decent, safe, and affordable homes and apartments for older adults,...
Gettysburg College Magazine

Gettysburg College Magazine

Founded in 1832, Gettysburg College is a highly selective, four-year residential college of liberal arts and sciences with a strong academic tradition. Gettysburg is the magazine for alumni, parents, and friends of Gettysburg College. Graphcom currently designs,...
Allegany College of Maryland Viewbook

Allegany College of Maryland Viewbook

Allegany College of Maryland (ACM) is a high-quality, low-cost educational community college with its main campus set in the mountains of Maryland’s Allegany County and additional branch locations in Pennsylvania. Graphcom created a vibrant view book that...
Inspire Audiences as a Thought Leader

Inspire Audiences as a Thought Leader

White Paper 3.1 How to Position Your Organization as an Opinion Leader within Your Industry What Is Thought Leadership? A thought leader is a go-to source, an authority on ideas, an industry expert, and a respected presence. Thought leadership is an active pursuit of...
Engage Members with Incentives Programs

Engage Members with Incentives Programs

White Paper 1.4 Consider These Incentives Program Tactics for Your Healthcare Population Why Is an Incentives Program Important? Incentives are a way to encourage consumers to increase their engagement in making healthy lifestyle choices. Members and patients who are...
Implement and Measure SMS Marketing

Implement and Measure SMS Marketing

White Paper 1.9 How Health Plans Can Boost Member Engagement with SMS Marketing Campaigns Where to Begin When preparing to launch an SMS marketing campaign, health plans should first perform an audit of existing marketing campaigns or initiatives to identify where SMS...
Notre Dame Prep Appeal Letter

Notre Dame Prep Appeal Letter

Founded in 1873 by the School Sisters of Notre Dame, a teaching order from Germany, Notre Dame Preparatory School is one of Baltimore’s oldest Catholic, college preparatory schools for girls. The school’s original mission—to foster academic excellence,...
A Case for Support

A Case for Support

Case Study 1.13 How MedStar Washington Hospital Center and MedStar Heart Institute Tugged at Their Readers’ Heartstrings It knows neither race nor gender, but each year, it kills a higher proportion of residents in D.C. than in any other U.S. state. When...
A Synergistic Event Marketing Campaign

A Synergistic Event Marketing Campaign

Case Study 1.12 How Heartly House Executed a Flawless Fundraising Event Domestic violence, sexual assault, and child abuse can turn lives upside down in an instant, but one Frederick County, Md., resource—Heartly House—exists to offer victims comfort, hope, and...
A New Brand for the 21st Century

A New Brand for the 21st Century

Case Study 1.7 Adams County Library System Modernizes, Prepares for Fundraising with New Branding The Adams County Library System serves approximately 91,000 residents through six library facilities and a bookmobile in Adams County, Pa. In 2014, the library embarked...

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