by Krista Scarlett | Dec 7, 2018
Inspire Audiences as a Thought Leader White Paper 3.1 How to Position Your Organization as an Opinion Leader within Your Industry What Is Thought Leadership? A thought leader is a go-to source, an authority on ideas, an industry expert, and a respected presence....
by Krista Scarlett | Dec 7, 2018
Engage Members with Incentives Programs White Paper 1.4 Consider These Incentives Program Tactics for Your Healthcare Population Why Is an Incentives Program Important? Incentives are a way to encourage consumers to increase their engagement in making healthy...
by Krista Scarlett | Dec 7, 2018
Implement and Measure SMS Marketing White Paper 1.9 How Health Plans Can Boost Member Engagement with SMS Marketing Campaigns Where to Begin When preparing to launch an SMS marketing campaign, health plans should first perform an audit of existing marketing campaigns...
by Chelsea Schonhaut | Dec 4, 2018
Notre Dame Prep Appeal Letter Founded in 1873 by the School Sisters of Notre Dame, a teaching order from Germany, Notre Dame Preparatory School is one of Baltimore’s oldest Catholic, college preparatory schools for girls. The school’s original mission—to...
by Krista Scarlett | Nov 30, 2018
A Case for Support Case Study 1.13 How MedStar Washington Hospital Center and MedStar Heart Institute Tugged at Their Readers’ Heartstrings It knows neither race nor gender, but each year, it kills a higher proportion of residents in D.C. than in any other U.S....
by Krista Scarlett | Nov 30, 2018
A New Brand for the 21st Century Case Study 1.7 Adams County Library System Modernizes, Prepares for Fundraising with New Branding The Adams County Library System serves approximately 91,000 residents through six library facilities and a bookmobile in Adams County,...
by Krista Scarlett | Nov 30, 2018
Bold Property Management Case Study 1.4 Ross Management Services Nails Rebranded Signage & Quick Turnaround Ross Management Services (RMS), a subsidiary of Ross Companies, provides high-level property management services to the Mid-Atlantic region. They offer...
by Chelsea Schonhaut | Nov 28, 2018
Secure, HIPAA-Compliant Email Marketing White Paper 2.1 Boost Member Engagement with HIPAA-Compliant Email Marketing Why is Email Marketing Important for Member Engagement? As the healthcare landscape continues to evolve, many health plans and providers are looking...
by Jessica Dean | Nov 27, 2018
An Employee Giving Success Story Case Study 1.9 Albert Einstein Society Achieves Top Fundraising Year with New Brand & Campaign Einstein Healthcare Network is a private, not-for-profit organization consisting of several major hospitals and outpatient centers in...
