Improving Response Rates With Effective Appeal Letters

Einstein Healthcare Network is a private, not-for-profit organization with several major facilities and many outpatient centers. Their primary mission is to provide compassionate, high-quality healthcare to the greater Philadelphia region.

Einstein partnered with Graphcom to improve its response rates by testing what tactics work best—letter length, topic, messaging, envelope design, follow-up strategies, and more. For Einstein, simple is effective, and a one page letter yields the best return on investment.

In addition to writing, designing, producing, and mailing several annual appeal letters, Graphcom also developed a special 50th anniversary appeal to raise funds for Camp Independence, an overnight camp for adults with disabilities.