Motivating & Increasing Donors With A Successful Fall Appeal

Nestled in the quaint rural community of Kutztown, Pennsylvania, Kutztown University is a state university offering over 130 academic programs and areas of study. First founded in 1866, the school achieved university status in 1983, and today enrolls over 7,600 undergraduate and graduate students.

For their 2021 fall appeal, Kutztown partnered with Graphcom to test campaign messaging styles in attempt to motivate and inspire their donors. The campaign was a great success, increasing donor participation by 15% and raising 36% more dollars over previous years while also decreasing the cost per dollar raised by $11.