A Series of Targeted Emails

Adams County Technical Institute (ACTI) originally began in 1995 and offers high school juniors and seniors an opportunity to take advanced learning courses in seven different technical programs. ACTI also partners with professional institutions and local businesses to offer certifications, internships, and even college credits which students can use toward developing their future careers.

After their rebranding in 2020, Graphcom assisted ACTI in creating a series of emails targeting students, parents, and local businesses. The purpose of the emails was twofold: to both promote ACTI’s mission and programs as well as to gauge community interest and glean what kinds of programs and services were most in demand.