Process
Providing a great product with stellar customer service is just the first step to winning and keeping customers. You also need to showcase your brand’s personality, with marketing materials that set you apart from the competition.
Ironically, the best way to get creative ideas is to start with a systematic marketing plan. That’s why for every project, for every client, Graphcom uses a five-phase strategic approach:
PLAN
CREATE
DEPLOY
EVALUATE
EVOLVE
It’s a repeatable process for unrivaled results. It’s how we roll.
Our Five-Phase Approach
We want to learn about you, your vision, and your goals. With some in-depth, thought-provoking discussion and our unique five-phase marketing plan, we’ll work together to decide how to reach them.
1. PLAN
Ask Questions, Collect Data, Choose a Direction
We believe the best creative solutions come from ongoing collaboration with our clients. We begin with a strategy kickoff session with our team and your key decision-makers to learn all we can about your company’s struggles, goals, competition, and current approach. We’d like our staff to explain the marketing plan as well as your internal team can.
2. CREATE
Bring Marketing from Concept to Reality
Creating marketing materials is where Graphcom really shines—as a marketing firm, we can help at any phase of the creative process. Need help developing the concept? We can do that. How about the actual design? Sure thing. Writing and editing? Yep, that too. Just ask our clients how they like the award-winning materials we’ve made for them.
3. DEPLOY
Get Your Message Out There
This is the exciting phase, when all our work goes live. Whether your materials need to be printed and shipped directly to you, sorted and mailed to 500,000 people, or integrated into a new app or website, Graphcom has the expertise to get your message in front of your audience.
4. EVALUATE
Is It Working?
Believe it or not, award shows are not why Graphcom’s team comes to work every day. Results are. Nothing gets (and keeps) us working all hours of the night like knowing that our work is effective. Clearly establishing metrics for success in the marketing plan ensures that we constantly monitor how each tactic affects the overall campaign and evolve our approach as needed.
5. EVOLVE
Make the Future Even Better
Results make our clients keep coming back for more. So, we apologize ahead of time for constantly calling to ask “How’s the work performing?” We’re not trying to be annoying; we’re just kind of fanatical about creating work that, well, works. We want your business to grow. The world is moving fast, and like you, we are constantly evolving to meet and exceed our customers’ expectations.
See Our Five-Phase Approach in Action!
Curious what kind of results our proven, five-phase approach can achieve for you?
