A Successful Series of Annual Appeal Letters

Good Shepherd Rehabilitation has been a pioneering force in rehabilitation for more than a century. Today, this independent, not-for-profit network boasts over 60 locations across Pennsylvania and New Jersey, continuing its legacy of innovation and care. In recent years, a key element of Good Shepherd’s fundraising success has been a strategic partnership with Graphcom. This collaboration has thrived over multiple projects, with annual appeal letters being central to Good Shepherd’s outreach efforts.

This partnership is a shining example of how a data-driven approach can improve campaign success. Graphcom handles the writing, designing, printing, and mailing of initial and follow-up appeal letters for each campaign—but our involvement doesn’t stop there. We also analyze results and recommend testing strategies for future outreach. With years of data guiding our strategies, this collaboration has achieved consistently rewarding success.