A Comprehensive Donor-Advised Funds Wish Book

The Allegheny Health Network (AHN) Office of Development works to improve healthcare throughout western Pennsylvania through donor-centered philanthropy. Funds raised support important programs, research, and patient care across the network. By building strong relationships with donors, the Office of Development supports AHN’s mission of creating a remarkable health experience, freeing people to be their best.

Graphcom partnered with AHN to create a donor-advised funds “wish book” showcasing areas for potential donations across AHN’s 13 health institutes and nine hospitals. The book highlights over 70 funding opportunities, allowing donors to select AHN causes that align with their fundraising priorities. We provided marketing strategy, coordinated information gathering with development officers for each fund, wrote content, designed the book, and created a sharable digital version. AHN previously sent funding opportunities one by one, so the digital format made it easier to distribute widely to more prospects. We also pivoted during the height of the COVID-19 pandemic to add a special section dedicated to relief-related funding opportunities.

The digital donor-advised funds book “Funding Remarkable Moments” lives on AHN’s Donor Communications Hub, which we also created for the Office of Development.