Showcasing Philanthropic Impact: Wellstar Foundation Impact Reports
The Wellstar Foundation serves as the philanthropic arm of Wellstar Health System, one of the largest healthcare systems in Georgia, providing care to over 1.3 million people. As a nonprofit organization, philanthropy is essential to supporting Wellstar’s mission to “enhance the health and well-being of every person we serve.”
The Wellstar Foundation’s philanthropic outreach – which includes appeal letters, events, emailers, newsletters, and more – spans far and wide, reaching thousands. To show donors exactly what their donations support, the Wellstar Foundation works with Graphcom to create an annual impact report.
Each 12-page report covers one fiscal year (July–June) and includes a letter from the president of Wellstar Foundation, grateful patient stories, impact statistics, event highlights, partner showcases, and highlights about key programs and initiatives that fall under each of Wellstar’s core pillars: Health Equity, Behavioral Health, Innovation, Clinical Excellence, and Workforce Development.
Throughout our partnership, we have produced these reports by strategizing, interviewing donors and patients, and managing the complete process from writing and design to printing and mailing. To maximize reach, we also created digital editions and distributed them via email to Wellstar’s donor audience. You can view the digital editions below.
Graphcom remains a reliant partner to the Wellstar Foundation, assisting their team with many other fundraising materials, including donor welcome packages, team member giving campaigns, grateful patient programs, and more.
“Graphcom has been an incredible partner in growing our direct response strategies and audience outreach. We truly needed a partner who could strategically and creatively help us think through our goals, inform us on industry benchmarks, test and assess our efforts, and essentially elevate all of our content and communications approaches. We’re very satisfied!”
