How Storefront Works

Our Process

Building the right storefront starts with understanding how your team works. Our collaborative process ensures your digital storefront fits seamlessly into your operations, supports your goals, and sets you up for long-term success. Here’s how we bring your storefront to life.

Digital Storefront Development Process

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Discovery Meeting

Let's discuss your challenges, overall needs, and goals.

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Strategy & Planning

We'll review product types, approval chains, reporting needs, user permissions, and fulfillment expectations.

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Site Map & Functionality

We'll craft a strategic sitemap that organizes your storefront items in ways that feel intuitive to visitors.

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Design & Development

We're ready to build a secure, branded online storefront tailored to your team's structure!

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Quality Assurance & Testing

We'll make sure everything functions as it should, and roll out a soft launch for you to review.

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Launch

When we're ready to go live, we'll share a user guide for the administrative group and a list of all user credentials.

Understanding Your Needs 

We begin with a collaborative kickoff meeting between your team and ours to map out every detail. Together, we review current workflows, product types, approval paths, reporting needs, and fulfillment expectations. The goal is to build a storefront that fits seamlessly into your operation and enhances how you manage materials across departments and locations. 

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Product Types

What materials will live in your storefront? We’ll identify which items should be pre-printed and stocked in our warehouse for quick distribution, which need on-demand production for customization, and which should use locked templates to maintain brand control while allowing personalization. 

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User Structure

Who needs access? We’ll map out user roles, permissions, and spending limits based on your organizational structure—so junior staff can order from approved templates while marketing directors have full catalog access.

Approval Workflows

Approval Workflows

What needs oversight? We’ll determine if certain orders require manager approval, set spending thresholds that trigger reviews, and establish workflows that match your governance requirements.

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Fulfillment & Distribution

How do materials get where they need to go? We’ll configure shipping options, cost center allocations, and multi-location distribution to ensure orders flow efficiently from placement to delivery.

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Reporting & Budget Controls

What visibility do you need? We’ll identify the dashboards, reports, and tracking capabilities that will help you monitor spending, usage patterns, and inventory levels in real time.

Creating Your Storefront 

Once we understand your needs, we will build a secure, branded storefront designed specifically for your organization. Our team configures user roles, approval workflows, fulfillment options, and reporting tools that align with how your teams operate. The platform supports print-on-demand, static products, promotional items, and inventoried products—all managed through one easy-to-use system.

How It Works

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Product Creation

We design templates and define production specifications to ensure every item is accurate and on brand.

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Place Order

Upload your mailing list, customize your product, and confirm quantities, and then we handle the rest.

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Order Approval

Review deliverables in one place and easily approve or deny orders.

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Production

We pick and pack stocked items and produce on-demand materials with precision.

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Fulfillment

Mailing, split shipments, or bulk distribution—delivered wherever you need it.

Beyond The Launch

When your storefront is ready, we launch it to your team with full training and support. But our partnership doesn’t end there. We provide ongoing consultation to help you optimize usage, add new products, refine workflows, and ensure your storefront continues to evolve with your needs. 

Ongoing Partnership: 

  • Dedicated Support: Your project manager remains your point of contact for questions, troubleshooting, and ongoing updates. 
  • Product Expansion: As your needs grow, we add new materials, update templates, and integrate additional vendors into your storefront ecosystem. 
  • Optimization & Refinement: We review usage data together to identify opportunities—eliminating underused items, adjusting inventory levels, and refining fulfillment processes. 
  • Strategic Account Reviews: Twice a year, we meet to review performance, discuss what’s working, and plan for future enhancements. We bring the data, you bring the feedback, and together we ensure your storefront continues to deliver results. 

Ready to take it to the next level?

We can automate more than storefront materials.

Matt-Picture
“Comprehensive service, prompt responses, honesty and integrity, a trustworthy and knowledgeable staff who have your best interests at the forefront, and a quality finished product in the best timeframe they can provide.”

Chris Flohr
President, Flohr Management Group

Matt-Picture
“Your team does great work, and quickly.”

Eric Harding
Assistant Director of Communications, American Academy of Actuaries

Matt-Picture
“Fast, reliable service for mass mailings, office stationery, and other services.”

Laura McMahon
Executive Director, United Way of Adams County

Matt-Picture
“Great staff and great capabilities. We have a very long-standing and successful relationship with Graphcom.”

Joseph Swope
Manager, Media Relations & Special Projects, UGI Utilities

Matt-Picture
“Great communication and coordination.”

Jaclyn Tino
Marketing Services Specialist, UGI Energy Services

Ready to See Your Storefront in Action?

Let’s schedule a brief demo customized to your specific needs and show you how easy ordering your marketing materials can be.

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