A Celebratory Nurses Month Fundraising Campaign

The Houston Methodist Hospital Foundation supports Houston Methodist’s mission by funding innovative research, patient care, and medical education. Following our successful rebranding of their Doctors’ Day appeal letters, Graphcom partnered with the Foundation for a Nurses Month fundraising campaign throughout May, extending the celebration beyond National Nurses Week to encourage continuous donations.

Our comprehensive approach included writing, designing, and distributing two appeal letters, a series of emails, and creating engaging content for donation forms, landing pages, and hospital screens. By incorporating stories of real Houston Methodist nurses and testing different letter signers, we ensured a personal connection with donors and optimized engagement. This Nurses Month fundraising campaign highlighted the dedication of nurses and reinforced the Foundation’s commitment to supporting their vital work.