A Donor-Centered “Get to Know Us” Piece
AHN Attracts Major Donors and Corporate Gifts with Impactful Collateral
Allegheny Health Network (AHN) represents nine hospitals and more than 200 specialty and primary care locations, with more than 2,400 physicians in every specialty, 21,000 employees, and 2,000 volunteers. The AHN Office of Development is the sole fundraising entity for AHN, supporting patient-centered care through donor-centered philanthropy. They achieve this by collaborating with healthcare providers, patients, and the community to create a remarkable health experience, freeing people to be their best.
The Challenge
The Office of Development is relatively new, founded in 2017. This central office was created to holistically represent all hospitals within the network from a philanthropic perspective. The team lacked a collateral item that would educate and raise awareness of who they are, what they do, and how they fit into the overall health network. Most importantly, they needed to relay why someone should be compelled to give to them. This information is vital in transforming the culture at AHN to one that is philanthropic in nature.
The Solution
Graphcom partnered with AHN to create a pocket folder with stitched-in, informative pages. The piece would be used by development officers during one-on-one meetings with major donors and corporate foundations. We wrote the copy, designed the book, and produced these materials, with the goal of communicating:
- The Office of Development’s mission and values
- The many ways that prospects can choose to give
- The impact of donor dollars
- AHN’s priorities and initiatives for areas of support
- Information about AHN’s new giving societies
The Results
With Graphcom’s support, AHN had the booklets in hand by the start of 2020 for use by development officers with prospective donors. Check out the booklet stitched inside the folder.
When the Office of Development later shifted its audience focus to corporate foundations, AHN and Graphcom seamlessly transformed the materials to reflect this. Our ability to pivot is one reason why our partnership with AHN remains strong.
At Graphcom, we understand marketing approaches are constantly evolving, and we’re here to help you navigate the exciting, ever-changing world of donor engagement.
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