A Donor-Centered “Get to Know Us” Piece

Case Study 3.3

AHN Attracts Major Donors and Corporate Gifts with Impactful Collateral

Allegheny Health Network (AHN) represents nine hospitals and more than 200 specialty and primary care locations, with more than 2,400 physicians in every specialty, 21,000 employees, and 2,000 volunteers. The AHN Office of Development is the sole fundraising entity for AHN, supporting patient-centered care through donor-centered philanthropy. They achieve this by collaborating with healthcare providers, patients, and the community to create a remarkable health experience, freeing people to be their best.

The Challenge

The Office of Development is relatively new, founded in 2017. This central office was created to holistically represent all hospitals within the network from a philanthropic perspective. The team lacked a collateral item that would educate and raise awareness of who they are, what they do, and how they fit into the overall health network. Most importantly, they needed to relay why someone should be compelled to give to them. This information is vital in transforming the culture at AHN to one that is philanthropic in nature.

AHN Folder
UMB Catalyst campaign case statement folder and booklet

The Solution

Graphcom partnered with AHN to create a pocket folder with stitched-in, informative pages. The piece would be used by development officers during one-on-one meetings with major donors and corporate foundations. We wrote the copy, designed the book, and produced these materials, with the goal of communicating:

  • The Office of Development’s mission and values
  • The many ways that prospects can choose to give
  • The impact of donor dollars
  • AHN’s priorities and initiatives for areas of support
  • Information about AHN’s new giving societies
UMB campus shot

The Results

With Graphcom’s support, AHN had the booklets in hand by the start of 2020 for use by development officers with prospective donors. We’re waiting to hear more on the impact of this piece, so check back soon for an update on results! In the meantime, check out the booklet that was stitched inside of the folder. How did we do? Are you compelled to give?

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