An Informative Promotional Pharmaceutical Video

American Society of Health-System Pharmacists (ASHP) represents pharmacists who serve as patient care providers in acute and ambulatory care settings. The organization’s more than 40,000 members include pharmacists, student pharmacists, and pharmacy technicians. Graphcom was hired by ASHP to produce a marketing campaign to launch the 19th edition of ASHP’s Handbook on Injectable Drugs. In addition to designing, writing, and printing collateral pieces and digital marketing, we also created a promotional video for the new edition.

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