Showcasing Impact in Emails With AES Stories

Einstein Healthcare Network is a private, not-for-profit organization with several major facilities and many outpatient centers. Their primary mission is to provide compassionate, high-quality healthcare to the greater Philadelphia region. The Albert Einstein Society (AES) initiative raises funds to distribute via a grantmaking process for Einstein employees and physicians to conduct research and innovative initiatives. Funds are raised primarily from the network’s 8,500 employees and 2,500 physicians; board members and volunteers from the local community are donors as well.

As part of a comprehensive employee giving marketing campaign, Graphcom produced a number of employee emails for Einstein’s Albert Einstein Society. Each email highlighted a different provider and showcased the specific impact of an AES grant in providing improved patient care.