Increased Response to Annual Appeals
As a nationally recognized leader in their field, Good Shepherd Rehabilitation Network (GSRN) provides rehabilitation services to all ages and development stages at more than 70 locations across Pennsylvania and New Jersey. In operation since 1908, GSRN has gained a reputation for utilizing the newest technologies and rehabilitation solutions to improve the lives of their patients.
GSRN partners with Graphcom for a number of yearly appeal and outreach campaigns. In the first of these efforts, Graphcom shifted the approach of using purchased acquisition lists, instead looking to lapsed donors and patients within GSRN’s database. This yielded a 65% decrease in cost and an over 150% increase in average response rate.
More recent collaborations include the Grateful Patient campaign and the Technology Appeal to raise funds to help GSRN stay at the forefront of rehabilitation.