A Capital Campaign
For more than 200 years, Mount St. Mary’s University has been committed to cultivating a community of learners formed by faith, engaged in discovery, and empowered for leadership in the Church, the professions, and the world.
Mount St. Mary’s University partnered with Graphcom to assist in creating and implementing a capital campaign to raise $30 million in three years to improve campus facilities and assist in student recruitment and retention. In addition to creating the campaign direction and writing, designing, and printing a number of case statements for donors, Graphcom wrote, designed, and developed the campaign microsite, as well as the videos seen on screen.
Whether printed or digital, all campaign materials directed potential donors to this central site, with the main goal to “wow” guests upon their arrival to the page and entice them to donate to the fund.