Shaping Success Stories Through Signature Fundraising Events
Case Study 9.4
AHN Promotes Fundraising Events with Support from Graphcom
Allegheny Health Network (AHN) represents 14 hospitals and more than 200 specialty and primary care locations, with more than 2,400 physicians in every specialty, 21,000 employees, and 2,000 volunteers. The Office of Development is the sole fundraising entity for AHN, supporting patient-centered care through donor-centered philanthropy. They achieve this by collaborating with healthcare providers, patients, and the community to create a remarkable health experience, freeing people to be their best.
The Challenge
The Office of Development’s signature events raise much-needed funds for initiatives that positively impact patients, families, caregivers, and the communities AHN supports. AHN donors can engage in these events through corporate sponsorships, attending or participating in an event, forming a corporate team, and more. Throughout the year, AHN needs help with various marketing touchpoints to drive event participation and secure these donations. Like they do with many fundraising pieces, AHN turned to Graphcom as their marketing partner.
The Solution
Graphcom provides ongoing marketing support for several signature AHN fundraising events, including but not limited to:
- AHN Gala
- AHN Golf Classic
- AHN Saint Vincent Festival of Trees
- AHN Saint Vincent Golf Classic
- Children’s Miracle Network Radiothon
- Children’s Miracle Network Golf Tournament
Factoring in branding and messaging guidelines, our Creative team writes and designs many development communication materials for AHN. These deliverables include print and email save the dates, invitations, pre- and post-event email communications, posters, registration and donation landing pages, post-event satisfaction surveys, and feature articles for donor publications like the All for Good quarterly newsletter and Remarkable Moments Philanthropy Impact Report. We print and mail pieces as needed as well.
Graphcom supports AHN’s events in other ways, too. We are a proud supporter of the Office of Development’s mission to create a remarkable health experience for all patients, families, and communities. We are honored to do what we can to make this possible through event sponsorship and in-kind work. We also help the Office of Development secure partnership support.
The Results
AHN’s signature events continue to draw donors and community members to support initiatives, services, and programs that support patient-centered care. Through our marketing and fundraising efforts, we continue to help AHN secure the funds needed for nursing education, food insecurity initiatives, behavioral health, employee wellness, recovery medicine, NICU patients and their families, and so much more.
What’s Next?
Graphcom continues to be a long, loyal partner of AHN. AHN relies on us for copywriting and designing quarterly newsletters, monthly and specialty e-newsletters, email marketing, marketing collateral, impact reports, email campaigns, creation and maintenance of a Donor Communications Hub, fundraising marketing and strategy, and more. We also write, design, print, and mail their annual fund mailings.
Promote Your Donor Events
From design direction to printing and mailing, we can help your nonprofit or development office effectively market your next event.
