Honoring the Healers with Nurses Week Fundraising Campaigns
Over the last two years, we’ve created cohesive Nurses Week fundraising campaigns that include writing, design, variable data printing, mailing, digital and email marketing, and data analytics. Each campaign consists of an initial and follow-up letter asking donors to give in honor of a nurse who made a difference in their life. We’ve tested direct asks versus patient stories aligned with Wellstar’s women’s health initiatives, and letters from a patient’s perspective versus the president of the Foundation.
Additionally, we crafted targeted emails for various audiences (donors/prospects and physicians), social media posts, and a hospital screensaver with a QR code for on-site donations. We meticulously tracked and analyzed our results for maximum impact and ongoing improvement.
Graphcom continues to partner with the Wellstar Foundation on many other fundraising materials, including donor welcome packages, team member giving campaigns, grateful patient programs, and more.
“Graphcom has been an incredible partner in growing our direct response strategies and audience outreach. We truly needed a partner who could strategically and creatively help us think through our goals, inform us on industry benchmarks, test and assess our efforts, and essentially elevate all of our content and communications approaches. We’re very satisfied!”
