An Engaging Grateful Patient Brochure to Convert Patients to Donors

For more than 150 years, Saint Agnes Hospital has been a cornerstone of spiritually-centered healthcare in the greater Baltimore, MD., area. Seeking to begin a Grateful Patient and enhance their approach to converting patients into donors, the Ascension Saint Agnes Foundation collaborated with Graphcom to create and produce an informative and attractive brochure.

Featuring real patients, staff, and stories, this piece offers a heartfelt narrative that showcases how others have expressed their gratitude to Saint Agnes Hospital. Designed to accompany grateful patient mailings and act as a handout, it is both simple and impactful. A tear-off mailer is included with the brochure so recipients can pledge membership to the Grateful Patient society and contribute—an approach that facilitates active participation.

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