Giving Society-Focused Campaign Materials
Allegheny Health Network (AHN) represents nine hospitals and more than 200 specialty and primary care locations in the Pittsburgh region, with over 2,400 physicians in every specialty, 21,000 employees, and 2,000 volunteers. The Office of Development is the sole fundraising entity for AHN, supporting patient-centered care through donor-centered philanthropy. They achieve this by collaborating with healthcare providers, patients, and the community to create a remarkable health experience, freeing people to be their best.
Graphcom partnered with AHN to help them embark on the branding and execution of a series of giving societies. An initial launch and comprehensive campaign included following: Naming conventions for each society that were meaningful and reflective of the AHN brand and their donor personas (Pioneer, Innovator, Visionary, Founders, Legacy), a brand identity to visually represent each society, a brochure package including a suite of rack cards for each society, initial campaign launch materials (including a welcome package for each society level, varying from artist portraits to customized AHN planners for high-end donors, and letter packages for lower-level donors), welcome emailers, and landing pages.