An Integrated Leave-Behind Brochure

Emergent BioSolutions is a global pharmaceutical company that specializes in products to healthcare providers and governments to address medical needs and emerging health threats. Whether it’s developing and delivering specialized products that can make life better for millions of adults and children, or medical countermeasures that protect the nation against chemical and biological threats, Emergent is passionate about its mission to protect and enhance 50 million lives by 2025.

Graphcom partnered with Emergent to develop an integrated marketing campaign for its reactive skin decontamination lotion (RSDL) product. The complete campaign incorporated the designing, publishing, and printing of many different elements, including emails, website updates, print and digital ads, product images, banner stands, and trade show booths. Overall strategy and analytics support were also included.

Additionally, after learning about the primary audience and product and creating a detailed marketing strategy, Graphcom wrote, designed, and printed a leave-behind brochure with more information about the product to be used by Emergent’s sales team.