A Synergistic Marketing Campaign
Case Study 1.12
How Heartly House Executed a Flawless Fundraising Event
Domestic violence, sexual assault, and child abuse can turn lives upside down in an instant, but one Frederick County, Md., resource—Heartly House—exists to offer victims comfort, hope, and healing. To help provide shelter, safety, and an array of 24/7 services, Heartly House hosts an annual benefit event—Affair of the Heart—honoring the efforts of a legion of community members and contributors who take an active stand against violence and abuse in Frederick County. Their support helps victims of domestic violence and abuse by giving them hope and strength to become agents for change in their lives.
The Challenge
At Graphcom, we love working with organizations who do so much good in the communities where our staff live and work, so it was a joy when Heartly House asked us to work with them on an event marketing campaign for Affair of the Heart 2013, which featured special guest Sil Lai Abrams, an award-winning national writer, inspirational speaker, and domestic violence awareness activist. Event organizers wanted the event to honor those individuals who support the Heartly House’s efforts and encourage new individuals to support its mission and vision for the future.
The Solution
Like we do with all projects, Graphcom used our five-phase approach to execute this marketing and development campaign. Heartly House initially sought to create an event website that would function as an information center for the event, serving an audience of both constituents and general audiences. Graphcom developed a visually dynamic website that set the tone for Affair of the Heart. The fonts, color palettes, and inspiring imagery convey the themes of hope and healing.
The Results
Once we finessed our designs, put some parallax scrolling in place, and solidified our code, we had one amazing website. Event organizers were impressed with not only the design but also the ease of use of the site. In lieu of drop-down menus, section anchors take users from place to place on the main page with one click.
Even more good things were in store. Graphcom and Heartly House carried the design concept of the website through to collateral material produced for the event. Postcards, emailers, event programs, print advertising, invitations, PowerPoint presentation templates, and sponsorship forms all were designed, printed, and produced in-house by Graphcom.
Make Your Event a Cohesive One
From the invitation in the mail to the name tags at the registration table, you want your event to be memorable. Let Graphcom communicate your theme with marketing materials that shine.
