Interactive

It’s all about the i—iMacs, iPads, iPhones, and other interactive devices. Want to increase web traffic and attract the right clientele? Want to be seen by your customers online the moment they’re searching for businesses or services like yours? With interactive marketing, you’re only a click away.

Whether you’re looking for new customers or working to retain current ones, a digital or interactive marketing campaign is time and money well spent. Start with any budget, and (in some platforms) only pay for results—when someone clicks on your ad or calls you. Reach the right people at the right time in the right place.

Email Marketing

Do you grit your teeth at the sheer volume of emails in your inbox daily? Imagine how your customers and prospects must feel! Email marketing can be effective, but only if your message gets out of the junk pile and in front of your recipients’ eyes.

When done right, email marketing is targeted, measurable, easy to use, and flexible. You can easily reach your audience with smartly designed, personalized campaigns that inform, increase sales, donations, and visibility, and grow your business.

Not only can we design and write eye-catching emails, we can also manage your campaign, choose the right format for your audience, launch your emails, keep your mailing lists up-to-date, measure our efforts, and make sure you’re not breaking any of those funky anti-spam laws.

We offer:

Actionable content
Campaign launch and management
Eye-catching design
Increased website traffic
Lead generation
List building and management
Measurable results
And more!

Click, send, and grow with Graphcom’s email marketing services. Let’s get started.

Interactive Analysis

Ever wanted to see what your web visitors are doing on your website? We can help you see what people click on, how they interact with your website, and why they are or aren’t behaving how you’d like with an interactive marketing analysis.

An interactive analysis involves analyzing technical website data (site analytics and SEO data) and contextual website data (user experience) to gain a holistic and comprehensive understanding of how visitors are interacting with a website and all of its elements. It eliminates the guess work of wondering if adding a form here or removing a paragraph of text there is the right decision.

We offer:

Analytics audit
Click-through funnels
Definite website goals
Form analysis
Heat maps
Page load speed testing
SEO audit
User behavior pattern analysis
Video recordings of actual web visitors
And more!

Gain a deeper understanding of your website’s strengths and areas of improvement. Contact us today.

SEM

With search engine marketing (SEM), you can target your paid ads to customers in a specific region or with content you know they’re searching for. The ability to tweak and change your ads, target demographic, keywords, and budget makes SEM a force to reckon with. But, with great power comes great responsibility and learning—a lot of learning. That’s where Graphcom comes in.

We take the guesswork out of SEM by choosing how and where to best reach your customers, seeing how your ads are doing, testing and tweaking your ads to perform better, and adjusting your budget as needed. Drive your customers to take action, start a conversation, invite your customers to learn more about who you are and what you offer, or help spread the word about your business to build your brand. Anything’s possible with SEM.

We offer:

Ad and landing page creation
Amazon ads
Conversion tracking and reporting
Display ads
Google AdWords
Keyword and audience research
Reddit ads
Social media ads
And more!

Get real results. Graphcom can help. Let’s get started.

SEO

If you build it, they won’t come—not without search engine optimization (SEO). Creating a prominent web presence is one of the best things you can do for your brand. Optimizing your website can get your name—and your website—more attention. SEO is one of the top lead generation sources, and one of the best ways to make sure people see what you have to say.

If your company isn’t at the top of the search engines, you’re practically invisible online. And what’s the point of having a website if nobody sees it anyway? With thousands of businesses itching for top ranking, you need an upper hand. Whether you’re launching a new website or need to refresh your current one, Graphcom’s interactive marketing services can help elevate your profile—and your rankings—online.

We offer:

Improved search engine rankings
Increased website traffic and visibility
Keyword and phrase recommendations
On-page recommendations
Optimized content
SEO audit reports that show progress over time
Website content and competitor analysis
And more!

Get to the top. Our interactive marketing services will help you get there. Let’s get started.

SMS

Your customers and prospects use mobile devices 24/7, so why not reach them where you know they already are? Compared to other marketing mediums, SMS is immediate—text messages are delivered instantly to personal devices. Your audience is hit hard daily with emails, direct mail, and voicemails. Text messaging can be a quick, simple, and effective way to communicate with them.

Whether you want to use SMS messaging to promote an upcoming event or send appointment reminders to your members, we have unique and innovative ways to one-up your current mobile marketing strategy. We can develop outreach and provide secure text messaging programs that comply with HIPAA/HITECH requirements and other guidelines.

We offer:

Analyzing data to identify trends in response rates
Creation and implementation, from strategy to editorial and design
Evolving campaigns based on analytics to shape future outreach and increase ROI
Leverage of existing outreach and engagement channels for a consistent marketing campaign
And more!

Learn how to implement and measure an SMS marketing campaign in our white paper.

Master mobile with Graphcom as your marketing partner. Let’s get started.

Social Media

Scoring “likes” on your cute cat photo is easy. Achieving concrete business objectives, like increased brand awareness and engagement, via social media? Now, that’s a challenge. Solving that puzzle is what inspires us.

We know that social media marketing is more than hashtags and retweets. It’s building solid relationships, encouraging business, and multiplying your content’s reach. If you’re not using social media, you’re missing opportunities to interact with your customers on a daily basis.

Our social media marketing experts will help you lead the conversation, using social media to keep your audience engaged and interested. You’ll stay in the forefront of their minds and learn what they want from you. Even better, you’ll turn your social media followers into paying customers.

We offer:

Account set up
Analytics tracking and reporting
Campaign launch and management
Social media ads
Social media strategy
Timely, strategic social media marketing
And more!

Are we friends on Facebook? Do you follow us on Twitter? Let’s be social.

Make your social media do the talking. We can help.

Website Development

Phenomenal web development is smart and good-looking. Anyone can create a basic website. But making a website that’s clean, user-friendly, and professional (or creative) enough for your business? That’s a different story. And even the most brilliantly designed website can fail if its back-end code isn’t up to snuff.

Graphcom unites stunning graphic design with solid code to develop a site that’s visually dynamic and brings your audience back again and again. We’ll build your site from the ground up, or give your current one a sleeker, smoother interface. We’ve got the interactive marketing ideas and solutions to win site visitors over and keep them coming back for more.

We offer: