Patient-Centered Appeal Letters
Kessler Foundation strives to improve the lives of people with physical and cognitive disabilities caused by stroke, multiple sclerosis, brain and spinal cord injury, and other chronic neurologic and musculoskeletal conditions. Graphcom implemented and tested a new donor acquisition and renewal tactic to boost funds to support Kessler Foundation’s groundbreaking research.
Graphcom conceptualized the campaign, wrote, designed, printed, mailed, and tested a number of fundraising appeal letters. More recently, Graphcom has collaborated on patient appeal letters highlighting patient success and focusing on specific patient stories. Through these efforts, Kessler has been able to keep costs at a minimum while maintaining high cost per dollar raised.