10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
Are You Giving Your Donors a Bumpy Ride? Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly...
Why Should Donors Give a Hoot? Good question. Everyone has a reason for giving when supporting a cause—If you understand your donor’s motivations and concerns, you can build a case study and tailor your fundraising pitch for increased success. Here are the top...
Fundraising Rah! Rah! Rah! Turn Your Donors into Your Cheerleaders Believing leads to belonging, and your donors are some of the best cheerleaders for your cause or fundraising campaign. Think of them as your core external team, an extension of your development...
