A Beginner’s Guide to WordPress What is WordPress? WordPress is a free, open-source content management system (CMS) that is built with PHP. It’s the most widely-used CMS, powering over 40% of all websites on the internet. WordPress comes with a library of...
Website Environment Vocabulary An Analogy for the Ages Are you overwhelmed by terminologies when editing or updating your website? We get it—you probably hear developers and digital marketers tossing terms like “CMS,” “SSL certificates,” and...
Conducting and Filming Remote Interviews Tips for Successful Remote Interviewing Thanks to ever-evolving technology, remote interviews are becoming a popular option for marketing and content creation. Not only do they allow your subject to speak from the comfort of...
Website Best Practices Quick Tips for Creating Effective Websites and Web Pages in 2022 If your website isn’t performing the way it should, you may need to reevaluate your web practices. Is your layout user-friendly? Do pages load slowly? Are your call to...
The Ultimate Campaign Tracker Creating UTM Codes to Measure Success If you don’t measure the success of your campaigns, how will you know what’s performing well and what’s not? UTM codes are a simple way to track the impact of your marketing and, ultimately, build...
Graphcom Launches New Website Experience Notice Anything Different? Graphcom, an award-winning marketing firm with creative, production, and signage capabilities, recently launched a new and improved website at www.graphcom.com. The revamped website features a...
5 Killer Email Marketing Mistakes to Avoid Are You Doing It Wrong? According to Marketo, 94% of people say they get online to check email. It’s the #1 activity on mobile devices, and office workers spend nearly 2.6 hours a day reading and answering emails. Long story...
5 Digital Marketing Trends to Act On in 2018 If You’re Not First, You’re Last. With so many studies on the latest digital marketing technologies and tools to use, it can be overwhelming trying to keep up with the trends and knowing which ones to pay...
How to Optimize Your User Experience You Can’t Afford to Ignore UX Anymore! Whether you struggle with finding the time to optimize it or you’re stuck trying to get other key players in your organization to see the return on investment, user experience (UX) is no...
What Inbound Marketing Can Do For You Attract, Convert, Close, Delight As the world of marketing progresses even further into the digital world, inbound marketing is quickly becoming the go-to approach to reach target audiences. Inbound Marketing In a Nutshell Inbound...
