10 Tips to Raise More Money by Mail Think Traditional Mail is Dead? Think Again Direct mail is alive and well, and still one of your organization’s most important fundraising tools. According to a Direct Marketing Association report, direct mail often delivers...
7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
New Postage Regulations Will Increase Your Price Postage Solutions Some people view traditional direct mail and postage pricing as ancient history (at worst) or quaint (at best). But the truth is that what’s traditional is rapidly regaining prominence among the...
5 Steps to a Successful Mail Campaign Master the Fundamentals The most effectual campaigns are targeted, cost effective, and, naturally, arrive on time. Graphcom suggests these five steps for mailing success. Use Market Research to Your Advantage What audience are you...
What Makes You Open That Envelope? What Makes You Open That Mailing Envelope? The electric bill, birthday cards, items won on eBay … all arrive to the home mailbox on a daily basis, along with an endless stream of solicitations affectionately known as “junk mail.”...
Graphcom Awarded Silver Davey for PHFA Annual Report Graphcom recently garnered a 2013 Silver Davey Award for creative design of the Pennsylvania Housing Finance Agency (PHFA) 2012 Annual Report “Looking Back, Moving Forward.” The annual report was one of nearly 4,000...
Graphcom Achieves G7 Process Control Master Designation Graphcom, Inc. has achieved a G7 Process Control (G7PC) Master designation from IDEAlliance (International Digital Enterprise Alliance) making the firm one of 13 printers in the nation holding the distinction....
Graphcom Wins Gold Hermes Creative Award for PHFA Annual Report Graphcom Creative was awarded a gold Hermes Creative Award for our work on the Pennsylvania Housing Finance Agency (PHFA) 2012 Annual Report, Looking Back, Moving Forward. The piece was designed by...
