A Practical Signage Solution
Case Study 5.10
Donegal Insurance Brands Training Center With Outdoor Signage
Donegal Insurance Group is an insurance holding company headquartered in Marietta, Pa. Donegal’s insurance subsidiaries offer personal and commercial property and casualty lines of insurance, serving the Mid-Atlantic, Midwestern, New England, and Southern regions of the United States.
Donegal Insurance Group purchased a property located across from their headquarters office to be used as a training center for their current and future agents. The existing signage was removed by the previous owner, and Donegal was in need of signage that clearly labeled the building while adhering to brand standards and the project’s budget.
After reviewing the current signs and Donegal’s submitted artwork, Graphcom brainstormed ways to effectively and efficiently design, create, and install the new signage. We determined that if the new signs remained a similar size to the old ones, and stayed in the same position, permitting would not be required and a site visit would not be necessary. These were the first steps in saving time and budget dollars. Additionally, by creating square-cut cabinets for the free-standing signs as opposed to rounded, we found Donegal additional savings.
The results were bold and stunning. Graphcom printed, manufactured, and installed three signs: one directional sign at the entranceway, one monument sign close to the road, and one building sign. Each sign was simple and sleek, so trainees could easily find the building, know where to park, and know where to enter.
Graphcom continues to partner with Donegal Insurance Group by helping with environmental graphics for their corporate office lobby in Marietta, Pa. When the Donegal team is ready, we’ll provide mood boards, comps, design, fabrication, and installation of branded graphics that tell the Donegal story while respecting the historic integrity of the space.
“The signs look great! We’ve been getting a lot of compliments from our staff, and the training center is now so easy to find.”
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