10 Steps for a Winning Logo Design Let’s Build Your Brand Identity First Your logo is the face of your brand. It conveys your organization’s message and identity to the world in one glance. Crafting a winning logo requires careful consideration to ensure it...
Adobe No Longer Supporting Type 1 Fonts in 2023 How to Prepare for the End of Type 1 Fonts We said goodbye to Adobe Flash Player at the end of 2020, and now another change is on the horizon. In January 2023, Adobe will discontinue Type 1 fonts. You’ll no longer be...
Let Graphcom Be Your Teammate Hit a Homerun with Graphcom’s Professional and Collegiate Sports Team Marketing Why jump from agency to agency when you could get everything you need to support your professional or collegiate sports team from one place? Graphcom...
Graphcom and PHFA Win Annual Report Award This Isn’t Our First Communicator Award Winning awards isn’t why we do what we do. But, we have to admit, it sure feels good to be recognized for your hard work! Recently, we received a Communicator Award from the...
Graphcom Launches New Website Experience Notice Anything Different? Graphcom, an award-winning marketing firm with creative, production, and signage capabilities, recently launched a new and improved website at www.graphcom.com. The revamped website features a...
Words with Friends Why Your Company Needs a Controlled Vocabulary Have you ever considered how Facebook has completely changed the way people use the word “like”? It’s not just a verb anymore—the word now has a completely different context in the social media...
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
Start with Why Inspire Action—Take Your Why from Concept to Creation Authenticity is a major part of what makes a brand approachable. In the competition for sales and donations, it’s the organizations that relate an authentic brand that cross the finish line first....
The Rainbow Connection Perception is everything—color matters, especially in marketing. From the moment we see a logo, ad, billboard, or sign we instantly make assumptions about that product or company and how we feel about it. What’s often the driving force behind...
5 Minutes with “The 5 Second Rule” Will Mel Robbins’ Book “Transform Your Life, Work, and Confidence with Everyday Courage?” “Do you feel dissatisfied with your life?” asked Mel Robbins during her TEDx Talk, “How to Stop Screwing Yourself...
