Words with Friends Why Your Company Needs a Controlled Vocabulary Have you ever considered how Facebook has completely changed the way people use the word “like”? It’s not just a verb anymore—the word now has a completely different context in the social media...
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
Start with Why Inspire Action—Take Your Why from Concept to Creation Authenticity is a major part of what makes a brand approachable. In the competition for sales and donations, it’s the organizations that relate an authentic brand that cross the finish line first....
The Rainbow Connection Perception is everything—color matters, especially in marketing. From the moment we see a logo, ad, billboard, or sign we instantly make assumptions about that product or company and how we feel about it. What’s often the driving force behind...
5 Minutes with “The 5 Second Rule” Will Mel Robbins’ Book “Transform Your Life, Work, and Confidence with Everyday Courage?” “Do you feel dissatisfied with your life?” asked Mel Robbins during her TEDx Talk, “How to Stop Screwing Yourself...
How to Become a Thought Leader in Healthcare Everyone is an expert in something… Why not take that knowledge and put a voice to it online to benefit your healthcare organization? Whether you work in the development office or on the communications or marketing...
Graphcom Creative Design Team Welcomes New Leaders Exciting things are happening on our creative team! In 2018, Graphcom will welcome two new leaders to our creative division, strengthening our design and marketing solutions in the new year. Beginning Jan. 1, current...
5 Steps to Marketing Success Repeatable Process, Unrivaled Results—It’s How We Roll Providing a great product with stellar customer service is just the first step to winning and keeping customers. You also need to showcase your brand’s personality, with...
What Inbound Marketing Can Do For You Attract, Convert, Close, Delight As the world of marketing progresses even further into the digital world, inbound marketing is quickly becoming the go-to approach to reach target audiences. Inbound Marketing In a Nutshell Inbound...
A Partner with a Purpose Rethinking the Traditional Agency of Record Model Imagine three packaged gifts sitting neatly in a row. These boxes are labeled TV Ads, Print Ads, and Radio Ads; they represent traditional marketing services. For organizations without an...
