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How to Touch Donors Without Really Touching Them

How to Touch Donors Without Really Touching Them

by Troy Dean | Apr 22, 2016 | Annual Fund, Appeal Letters, Blog, Donor Acquisition, Fundraising, Healthcare, Marketing Advice, Nonprofit & Fundraising, Stewardship

How to Touch Donors Without Really Touching Them Can’t Touch This Let me guess. In addition to your donor database you’re also tracking donor “moves” or “touches” in a moves management system, right? Sounds like fun! Who doesn’t like recording every email,...
25 Ways to Make Your Website Fundraise for You

25 Ways to Make Your Website Fundraise for You

by Troy Dean | Apr 21, 2016 | Blog, Fundraising, Healthcare, Marketing Advice, Nonprofit & Fundraising, Web Development

25 Ways to Make Your Website Fundraise for You Kick Back and Let Your Website Do the Work First things first, why do great websites matter? 1. They give credibility to your cause — A polished, up-to-date, design driven space with compelling content makes your visitors...
Is Your Donation Portal Responsive?

Is Your Donation Portal Responsive?

by Troy Dean | Apr 14, 2016 | Blog, Digital Marketing, Fundraising, Healthcare, Marketing Advice, Nonprofit & Fundraising, Web Development

Is Your Donation Portal Responsive? You Got This, Right? Online donation has exploded in the last five years. But did you know that 51% of people who visit your website are on their phone? If your donation portal isn’t responsive for desktop, tablet, and mobile...
7 Rules for Designing Effective Fundraising Letters

7 Rules for Designing Effective Fundraising Letters

by Krista Scarlett | Apr 14, 2016 | Annual Fund, Appeal Letters, Blog, Fundraising, Graphic Design, Healthcare, Mailing, Marketing Advice, Nonprofit & Fundraising, Printing, Stewardship

7 Rules for Designing Effective Fundraising Letters Art + Science = Success At Graphcom, we joke that fundraising letters are part art, part science. Sure, your fundraising letters have to “look good,” but they should also be designed strategically to get...
7 Rules for Writing Effective Fundraising Letters

7 Rules for Writing Effective Fundraising Letters

by Krista Scarlett | Mar 30, 2016 | Annual Fund, Appeal Letters, Blog, Creative, Editorial, Fundraising, Healthcare, Mailing, Marketing Advice, Nonprofit & Fundraising, Printing, Stewardship

7 Rules for Writing Effective Fundraising Letters Write Something Worth Reading An effective fundraising appeal is a solicitation from one person to another, describes an opportunity to meet the recipient’s personal needs or achieve personal desires by...
How to Capture Your Donor’s Attention in 8 Words

How to Capture Your Donor’s Attention in 8 Words

by Krista Scarlett | May 6, 2015 | Blog, Editorial, Fundraising, Healthcare, Nonprofit & Fundraising

How to Capture Your Donor’s Attention in 8 Words That’s All You Get You have eight words to capture a donor’s attention. In the ongoing war for a reader’s attention, you’re the underdog caught in an epic battle, competing with the internet, texting,...
3 Steps for Fundraising Sabotage

3 Steps for Fundraising Sabotage

by Kelly Brooks | Aug 29, 2014 | Blog, Fundraising, Healthcare, Nonprofit & Fundraising

3 Steps for Fundraising Sabotage When You’re Comfortable, You’re Not Growing Some healthcare fundraising teams shoot for the stars – and occasionally, they actually reach them. These high-performers (those with the top 25% of production returns) have a few...
Are You Giving Your Donors a Bumpy Ride?

Are You Giving Your Donors a Bumpy Ride?

by Krista Scarlett | Aug 13, 2014 | Blog, Fundraising, Healthcare, Nonprofit & Fundraising, Stewardship

Are You Giving Your Donors a Bumpy Ride? Create a Smooth Experience Instead Building a strong base of donors is key to the health of every nonprofit. Wouldn’t you agree? Think of your donors like rock stars—and then treat them that way! In this increasingly...
Crafting Your Annual Development Plan, Part 2

Crafting Your Annual Development Plan, Part 2

by Krista Scarlett | May 8, 2014 | Blog, Fundraising, Healthcare, Nonprofit & Fundraising, Strategy

Crafting Your Annual Development Plan, Part 2 After considering the areas that make up a development plan, it’s time to flesh out the key components to that plan. Key Components of an Annual Development Plan A successful development plan will have the following key...
Rethinking Charitable Giving

Rethinking Charitable Giving

by Krista Scarlett | May 7, 2014 | Blog, Fundraising, Healthcare, Nonprofit & Fundraising

Rethinking Charitable Giving When we hear the term fundraising, it seems we development professionals are automatically preconditioned to think a certain way about it. Why is it we don’t blink when we hear about the latest launch of a tech product worth a billion...
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