How to Step Up Your Facebook Marketing Game In 2017

Want to Rock Your Social Media Content This Year?

Before you put the finishing touches on your social media plan for the year, you should understand the popular trends of 2017 for Facebook. Here are a few popular Facebook marketing trends to capture your audience’s attention and your boss’ appreciation.

Paid Advertising on Facebook

A few months ago, Graphcom’s editorial team killed it at HubSpot’s INBOUND 2016, an inbound marketing conference where we learned all about new marketing trends and strategies. One of those takeaways was paid Facebook marketing.

During the conference, the buzz was deafening about Facebook’s paid marketing structure. Now is the time to take advantage of the most cost-effective and scalable advertising platform on the market.

So, how do you do that? It’s easy—you start simple.

• Develop a three-month paid marketing campaign centered on three things: goals, audience, and budget. Your goals could be selling a new product, gaining more email sign-ups, or promoting an event.
• With Facebook’s post boosting, you can create multiple audiences based on age, gender, location, or interests.
• Develop your budget based on the number of posts you’d like to boost in a three-month period.
• Start by deciding how much you’d like to spend per post ($20 per post is a good starting point) and multiply from there (number of posts x amount spent per post = total budget).

Video Content

It’s important to attach an image to every post you make, but if you want to increase your reach, share a video instead. With traditional video, live video, and 360° video, Facebook has revolutionized the way people can interact through media.

Most businesses don’t have the luxury of having eyes on their social media accounts 24/7 like some of the bigger brands. So, how can you use live video to your advantage? Use live video for events, interviews, or Q&As, and bookend those live videos with posts notifying your followers that you will be doing a live video soon. Also, Facebook will alert your followers the moment you begin recording your live video.

If you bought a camera for 360° video, use that bad boy to highlight landscapes your business interacts with, events you’re holding, or behind-the-scenes video of your team in action. 360° video is meant to give your viewers the feeling that they’re with you wherever you are recording. It’s a real relationship builder as it allows your followers to feel closer to your brand.

So, What’s Next?

Facebook is constantly changing—like updates-every-other-week kind of changing. These are only a few new trends, so set up a Google alert for Facebook updates so you don’t have FOMO when new things happen. Or even better, connect with us, and we’ll keep your brand ahead of your competitors on Facebook and other social platforms.

Contact us today for a quick analysis of your social media platforms and a comprehensive social media strategy for 2017 and beyond.