Graphcom Launches New Website Experience
Notice Anything Different?
Graphcom, an award-winning marketing firm with creative, production, and signage capabilities, recently launched a new and improved website at www.graphcom.com. The revamped website features a streamlined yet innovative design, enriched content, and improved functionality and user experience (UX).
The project was a companywide collaboration using the organization’s proven 5-phase approach: Plan, Create, Deploy, Evaluate, and Evolve. The creative marketing team, including writers, designers, web developers, leadership executives, project and account managers, business development specialists, and more, joined forces to envision a new design and website experience that truly speaks to the goals, vision, and future of Graphcom.
Improvements included:
- A modern, new branded design
- Intuitive site architecture and navigation
- Search engine optimization (SEO)
- Copywriting in line with Graphcom’s thought leadership, with special emphasis on case studies, white papers, and other valuable content
- Infusion of Graphcom’s voice, personality, and overall messaging
“In my 20-plus years in this industry, I honestly have to say this was the most difficult, yet fulfilling project I’ve been a part of,” says Troy Dean, vice president of creative. “It’s very hard to build a presence that demonstrates the passion, tenacity, and care that goes into everything we do as a marketing and production firm. We knew we wanted to focus on outcomes and let our work speak for itself. We are very proud of what we do and especially whom we do it for. Our team put their hearts into this, and I’m so excited to share it with the world.”
“This new web presence is much more reflective of who we are, what we do, and who we work with,” says Matt Livelsberger, CHPSE, Graphcom president. “The most important elements to me are our case studies and portfolio sections—both speak to our results-oriented culture. We’ve done nothing unless we’ve been effective in our work and moved the needle for our clients. That’s truly what drives this entire organization. Results. Pure and simple.”
The website will be updated regularly with new content, including company news, industry articles, white papers, case studies, and more. Visitors are encouraged to explore the site, share content via the shareable buttons at the bottom left corner of pages, and contact Graphcom to learn more about services and capabilities.
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