Variable Data

The data doesn’t lie. The more relevant and targeted the message, the greater return on your investment. Getting your audience to know and trust your organization takes effort—and data-driven customization. With variable data printing, you can create targeted content for one-on-one messaging, which leads to increased response rates and higher ROI.

Variable data printing is perfect for all industries, from healthcare and nonprofit to education and for-profit. Have complicated variable data with multiple inserts? No problem. We’re not afraid of the hard stuff—complicated data, multiple inserts, or regulation compliance. We can do it all. We can personalize your mailings with variable data, like recipient names and professionally-designed graphics, so you get a winning response every time.

Contact us today for a custom quote for your variable data needs!

Variable Data

Explore our collection of projects.

Celebrating Healthcare Workers with Fundraising
LifeBridge Health
Graphcom partnered with LifeBridge to help them craft their 2021 Doctor’s Day and Nurse’s Week a…
Making an Impact With Annual Appeal Mailings
Frederick Health
Graphcom wrote, designed, split tested, performed data analytics, printed, and mailed this healthcar…
Frederick Memorial Hospital Cancer Center Exterior
Appeal Letters for a New Cancer Center
Frederick Health
Appeal letters are powerful fundraising tools. Read this appeal letter case study to see how we reac…
family holding hands 2
A Record-Setting Appeal Letter
Carroll Hospice
Carroll Hospice earns nearly $4 for every $1 spent with their direct mail fundraising campaign.
gettysburg college graduation
A Targeted Annual Fund Mailer
Gettysburg College
Gettysburg College works with Graphcom to design, print, and mail annual fund mailers and uses varia…
students walking
Motivating & Increasing Donors With A Successful Fall Appeal
Kutztown University
For their 2021 fall appeal, Kutztown partnered with Graphcom to test campaign messaging styles in at…
Growing Outreach & Donor Retention
Lehigh County Humane Society
This year, LCHS approached Graphcom about increasing their outreach efforts. We helped grow their ou…
college campus
Showcasing Donor Impact: A State of the College Appeal
Gettysburg College
Graphcom collaborated with Gettysburg College on a State of the College appeal showcasing donor impa…
Patient-Centered Appeal Letters
Kessler Foundation
Graphcom conceptualized the campaign, wrote, designed, printed, mailed, and tested a number of fundr…
A Memory-Fueled Year-End Mailing
Monongahela Valley Hospital
The Light Up a Life campaign mails to current donors and gives an opportunity to make a gift in memo…
older couple walking
Inspiring Generosity With Collaborative Appeals
Asbury Foundation
Graphcom frequently collaborates with the Asbury Foundation to design and develop their annual appea…
doctor helping patient
Giving Society-Focused Campaign Materials
Allegheny Health Network
Graphcom partnered with AHN to help them embark on the branding and execution of a series of giving…
Habitat background
A Touching End-Of-Year Appeal
Habitat for Humanity of Washington, DC
Graphcom designed a personal and custom EOY appeal for Habitat for Humanity of Washington, DC in a g…
nurses talking
A Critical Care Case for Support
Frederick Health
Graphcom wrote, designed, and printed mailings, which were distributed throughout the Frederick comm…
Einstein Healthcare Network appeal letter variable data sample
Customize Mailings with Variable Data Printing
Graphcom
Variable data printing is a term for the production of personalized printed content. When done right…

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