Why Graphcom?

by Ashley Woodford | Nov 9, 2018

Always Start with Why

As a business development specialist at Graphcom, I’m often asked, “Why choose Graphcom?” While my answer may be slightly different, depending on the client or the scenario, I always come back to a few core reasons why I believe our clients choose to work with us—why I feel you should choose to work with us, too.

Our full-service capabilities…

As a full-service marketing firm, we can help you with all aspects of your campaign, from strategy and creation all the way to execution and data analytics. This streamlines the process for your team members, allowing you to focus on other tasks at hand.

Working with a full-service agency to accomplish all of these things under one roof ensures that your marketing materials appear sleek, with one holistic message and design direction, while also strictly adhering to your brand standards.

And because we’re the universal provider for all of these strategies, our team understands how each of your marketing tactics performs against one another and how they work in tandem, giving multichannel campaigns the opportunity to thrive and reach their full potential.

Prefer not to use us for everything? Don’t worry—we play well with others, too.

Our strategy and approach…

Unlike other firms, we firmly believe in asking “why?” What do we mean by that? At the heart of everything we do are reason and purpose. The foundation of our success lies within our 5 Phase Approach. Have you heard of it?

Plan – It could be argued that the planning phase is the most important phase of every project. In this phase, we want to learn more about who you are, your challenges, your strengths, your competition, as well as your needs and goals.
Create – Copy, wireframes, sketches, design comps; we’ll use the information we collected in our planning phase to create assets that speak to your audience and motivate them to take action.
Deploy – This is the exciting phase, when our work really comes to life! Whether it be putting ink on paper or launching a website, we’re getting your message into the hands of your target audience.
Evaluate – Nothing keeps us working until all hours of the night like knowing our work is effective. By clearly establishing KPIs for success in our planning phase, we’re able to constantly monitor how each tactic affects the overall campaign.
Evolve – The world is moving fast, and like you, we are constantly evolving to meet and exceed our clients’ expectations.

We build personas, craft targeted messages for individual audiences, perform A/B testing on a variety of variables, and more to reduce your out-of-pocket expense and increase your return on investment over time. We work to identify the smartest, most-effective way to reach your audience, when, where, and how they want to be met. Following the execution of each campaign, we’ll provide you with actionable insights for evolving your campaign over time.

Our belief in partnership…

Our success relies on yours. When you have a problem, we’ll help you come up with a solution, and when you find success, we want to celebrate with you. We strive to act as natural extensions of our clients’ internal teams and fill in the gaps when and where needed. We pride ourselves on being nimble and creating solutions that are custom to your needs, and you won’t find this mentality just anywhere.

Our industry expertise…

Not only can you rely on us for marketing expertise, but we’ve also spent years perfecting our knowledge in three core industries: healthcare, nonprofits, and education. We’ve worked diligently to become an expert in these markets by researching and staying abreast of best practices and trends, attending industry-specific events, and hiring a team of experts with backgrounds in these fields. And it’s paid off. We’re now partners with some of the most notable institutions within these industries.