Annual Giving

We understand the vital role your annual fund plays in cultivating donor relationships and sustaining support for your organization’s mission. Our team empowers healthcare organizations like yours to maximize fundraising potential and achieve impactful results. We collaborate closely with clients to develop tailored strategies that resonate with donors and inspire action and engagement.

From distribution list analysis to executing multi-channel fundraising campaigns, Graphcom offers a suite of services to elevate your annual fund. We leverage our decades of experience and industry insights to create visually engaging materials across various platforms, ensuring your message reaches donors through their preferred channels. Our data-driven approach allows us to optimize future fundraising efforts to foster meaningful connections and increase giving.

With Graphcom as your partner, you can trust that your annual fund campaigns are planned meticulously, executed seamlessly, and optimized consistently for maximum impact and success.

What We Offer

Many development offices struggle with inconsistent design and messaging across their annual fund materials, hindering the effectiveness of their campaign. Our approach emphasizes the importance of human connection and storytelling, shifting the focus from the clinical to the emotional.

We bring a unique perspective that complements your team’s frontline fundraising efforts while reimaging or refining your look, voice, and tone. From your appeal letters to giving society materials and event marketing, we ensure that every touchpoint reinforces your mission and values.

$499.33b

Americans gave
$499.33 billion in 2022*

*Source: Giving USA Foundation’s 2022 Annual Report on Philanthropy

Does your team grapple with limited staffing or a lack of marketing and communications expertise? Do you find it challenging to formulate a strategic annual giving plan? Graphcom can step in to provide essential support by helping you map out your key audiences, including current donors, LYBUNTS, SYBUNTS, patients, and team members. We create meaningful messages that empower your donors to impact the world through your mission.

We work collaboratively with you to outline a comprehensive communications plan for the year, specifying your content, goals, and timing for each audience and touchpoint. Informed by a strategic lens that considers your purpose and supporters’ behavior, we analyze your current annual fund program while charting a new and forward-thinking path.

10%

Healthcare accounted
for 10% of all charitable
dollars in 2022*

*Source: Giving USA Foundation’s
2022 Annual Report on Philanthropy

Direct mail is a cornerstone of our annual fund strategy. It remains a powerful driver for success, with five times the response rates of email. With more than 40 years of printing and mailing experience, we offer full-service capabilities to help you plan, create, print, mail, and analyze your direct mail fundraising.

We understand the nuances that make direct mail campaigns effective and support donor retention, cultivation, and engagement. We work with your team to provide:

63%

Combined direct and digital marketing can increase your response rate by 63%*

*Source: United States Postal Service

While direct mail remains a preferred medium for annual fundraising, digital marketing offers a complementary approach that inspires greater response and expanded audience reach. We offer a comprehensive suite of digital services designed to complement your direct mail and create a cohesive donor journey that guides your donors seamlessly from one engagement point to the next.

We can provide your team:

23%

of healthcare annual giving occurs in December, the largest month for giving*

*Source: Blackbaud Institute’s 2022 Charitable Giving Report

5.1%

Giving to healthcare organizations grew by 5.1% between 2021 and 2022**

**Source: Giving USA Foundation’s
2022 Annual Report on Philanthropy

Advanced List Analysis and Management

Segment your data to target the right audiences and identify the messages that resonate most with them. This involves data integration, cleansing through NCOA, CASS certification, deduping and suppressions, and applying vital post-campaign analytics elements such as appeal codes and tracking information.

Compelling Creative Design

We customize your outreach for your organization (never templated) and your constituents. We employ industry best practices to catch your donors’ eyes and connect them with your story and mission effectively.

Donor-Centric Storytelling

Use variable data messaging tailored to resonate with specific constituent groups. We provide patient, donor, and partner interviews, content writing and editing, and more.

HIPAA-Compliant Production Services

Let’s ensure accurate and timely direct mail distribution.

Intelligent Testing and Reporting

Identify donor motivations, learn the most effective tactics for your audience, and improve your direct mail efforts over time.

Content Creation and Design

We create content and design for landing pages, donation forms, email, social media, digital ads, and more. Each piece corresponds with your direct mail campaign to enhance overall response rates.

Digital Automation

This allows us to automate workflows, freeing up your team to focus on other fundraising efforts. Whether it’s implementing a donor welcome series, pledge reminder communications, or personalized stewardship messages, we streamline your processes and enhance donor engagement, ultimately driving success for your annual fund campaign.

Digital Marketing Platforms and Email Services

This includes Luminate, Engaging Networks, Campaign Monitor, MailChimp, Emma, HubSpot, ConstantContact, and more. We ensure you have access to the most sophisticated tools and features available.

List Hygiene and Management

Get reliable email deliverability. We maintain clean subscriber lists free of inactive emails and spam traps and provide consulting, file hygiene, deliverability reporting, optimization, and segmentation services that maximize the effectiveness of your email communications.

Optimization

We continually evaluate and refine strategies that improve key metrics such as open, click-through, and conversion rates. We use techniques that enhance engagement and drive donor action. This includes email segmentation, list maintenance, content testing, personalized variable data, and more.

Experience Annual Giving Results Like These

Learn how Graphcom helped our clients achieve stellar annual fund results in these case studies.

A Record-Setting Appeal Letter

Carroll Hospice earns nearly $4 for every $1 spent with their direct mail fundraising campaign.

Appeal Letters for a New Cancer Center

Appeal letters are powerful fundraising tools. Read this appeal letter case study to see how we reached Frederick Health's goals.

A Dedicated Nurses Week Appeal Letter

Graphcom assisted with AHN's annual Nurses Week Campaign. Recently, the letter focused on honoring nurses during the COVID-19 pandemic.

Celebrating Healthcare Workers with Fundraising

Graphcom partnered with LifeBridge to help them craft their 2021 Doctors' Day and Nurses Week appeals.

Making an Impact With Annual Appeal Mailings

Graphcom wrote, designed, split tested, performed data analytics, printed, and mailed this healthcare fundraising appeal.

Simplifying Pledge Reminders with Automation

With Graphcom on their team, AHN simplified and saved time on their pledge reminders process. Read the case study.

A Growing Annual Fund

By partnering with Graphcom on creative, printing, mailing, and annual fund analytics, Einstein Healthcare Network raises more funds.

A Cohesive Donor Campaign

Good Shepherd Rehabilitation Network offers world-class physical rehabilitation care, an exceptional patient experience, and leading-edge solutions to people recovering from complex conditions.